SEO Presentation for Samsung: E-Business Model, Digital Marketing Strategy, Cyber Security Measures and More
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Added on 2023/06/12
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This presentation provides an in-depth analysis of Samsung's e-business model, strengths and weaknesses, Porter's Five Force Analysis, digital marketing strategy, customer traffic data analysis, E-CRM, and cyber security measures. It also includes references for further reading.
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SAMSUNG
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Table Of Content •IDENTIFICATION OF E-BUSINESS MODEL •STRENGTHS AND WEAKNESSES •PORTER’S FIVE FORCE ANALYSIS •DIGITAL MARKETING STRATEGY •ANALYSIS OF CUSTOMER TRAFFIC DATA •E-CRM •CYBER SECURITY MEASURES •REFERENCES
IDENTIFICATION OF E-BUSINESS MODEL E-business model refers to the method that is obtained by the organization boost sustained themselves for a longer period of time. The sustainability is ensured by using Internet, information technology and other electronic products which helps in generating revenue streams for the organization. The E-business model that is pursued by Samsung is further discussed below- •Manufacturer model -This model is seen on the website of Samsung where they sell the products and services directly to the customers. This model is helpful as it eliminates the middleman and directly delivers the products to its customer which reduces the cost for both the manufacturer as well as the consumer.
STRENGTHS AND WEAKNESSES Strengths of Samsung WebsiteWeaknesses of Samsung website High quality, interactive content and graphics- Website of Samsung is designed in such a way that it attracts moreandmorecustomers.Theygivevisualthe representation of all the products and services that they deliver in the market. This is helpful in creating an image of the products and services in the mind of the consumer. Outdatedandineffectivedesign-Thoughthe organization uses high quality of content and graphics but their website design is outdated and they need to review it. Personalized content for every country- The content posted on the Samsung’s website is often personalized according to the country from which the website is beingoperated.Thisishelpfulinengagingthe customers that are looking to buy some products or services. Website Overlook- All the products and services offered by Samsung are not available on the same page and therefore the customer has to look on different options available on the website.
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PORTER’S FIVE FORCE ANALYSIS ForcesLevel of InfluenceReason Rivalry among existing competitorsHighTherearelargeamountofcompaniesinthecurrent industries. The major competition of the organisation is with Apple. Threat of New EntrantsMediumBarriers for entry in the consumer electronics sector is less. Though, the barriers are less but this industry requires high amount of capital investment. The bargaining power of buyersHighThe consumers of Samsung has a range of options in the market and therefore they hold the power of bargaining. It is easy for the customers to switch to another brand. The bargaining power of suppliersLowThe raw materials and components suppliers in the industry are high in number and therefore, the organisation has a range of options. Threat of substituteLowSmartphones are becoming more and more popular day by day and this device offers the customers with several and options which no other device can currently substitute.
DIGITAL MARKETING STRATEGY •The Adventurous Branding Image-Purpose of branding is to acquaint the customers with the vision and values that are imposed by the company. With the help of vision analysis and storytellingtheorganisationbuildsabondwiththe customers. •Coveringsocialresponsibilityandcausemarketingin balance-With this digital marketing strategy, Samsung is lookingordrawingattentionofcustomerswithinthe organisation.
ANALYSIS OF CUSTOMER TRAFFIC DATA •Customer traffic data refers to the data that is related with the visitors that are seen of the website of the company. •This data is highly helpful in analyzing if the strategy followed by the company is working or not. •According to similarweb.com, the website had total visitors of 883 Million in the month of Feb 2022 which was around 7.51% more than the visitors the Samsung website had in the month of Jan 2022.
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E-CRM •E-CRM refers to the involvement of integration of web channels to the enterprise of strategy with the objective of delivering a sense of consistency within the channel relative to sales, market initiative and customer support and services. •This is developed to retain the customers in the organisation with thehelpofelectronicmeans.TheorganisationusesE-CRM software to communicate with the customer and maintain a healthy relationship with customers.
CYBER SECURITY MEASURES •Continuouscheckonthevulnerabilitiesthatexistinthe environment. •Keeping a backup for the data so that the company don’t have any loss in case of technical glitch or any interference from an intruder. •Usage of a secure host which helps in complying with the security of website. •Encryption of passwords that are associated with the website of Samsung.
REFERENCES •de Ruyter, K., Keeling, D.I. and Ngo, L.V., 2018. When nothing is what it seems: A digital marketing research agenda. Australasian Marketing Journal (AMJ), 26(3), pp.199-203. •Vu, T.P.Q. and Vu, T.T.T., 2021. The Impact of Social Media Marketing on Brand Loyalty: Case Study of Samsung Smartphones in Vietnam. •Hanlon, A., 2021. Digital marketing: strategic planning & integration. Sage. •Rangriz, H. and Bayrami Shahrivar, Z., 2019. The impact of E-CRM on customer loyalty using data mining techniques. BI Management Studies, 7(27), pp.175-205.