Analyzing Samsung's Strategic Management

This assignment delves into the strategic management approaches employed by Samsung Electronics, particularly its strategies for global expansion. It examines how Samsung leverages stakeholders and manages internal and external factors to achieve its objectives. The analysis involves conducting a SWOT (Strengths, Weaknesses, Opportunities, Threats) assessment to identify key aspects influencing Samsung's success.

Running Head: MANAGEMENT PERSPECTIVE
SWOT Analysis and Management Perspective
Student’s Name:
Institution Affiliation:
.

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Introduction
The purpose of this assignment is to carry out a self SWOT analysis with the aim of
assessing my qualifications, skills, and knowledge that can make me suitable candidate to join
Samsung Company. The success of Samsung attributes to the successful engagement of all the
stakeholders; therefore, this article, examines the SWOT analysis of all the parties concerned to
achieve a proper management perspective of Samsung Company and provide personal
organizational fit.
Summary of organization
Samsung Company is a South Korean company created in 1969 to be one of the world’s
largest electric appliances producer (Jung, 2011).The wide range of the product portfolio that
Samsungs enjoys includes; mobile phones, tablets, televisions, camcorders, home appliances,
memory cards and other devices. A large number of various products and efficiency of
components production have allowed Samsung to cut on manufacturing cost. With the broad
range of the products, Samsung holds a significant market share is making it be the second
market commander after Nokia as a result of its innovativeness. However, despite the fact of
having the best quality products and commanding a greater share of the market, the company’s
products face major threats from the Chinese goods that are more of economies of scales that end
up in most of the under-developed markets threatening their worldwide commandSWOT
analysis is a business method that is used to identify the internal strengths and weakness and
external opportunities and threats to provide critical information needed to create a strategic
growth plan (Vanek et al., 2012). The method is important to individuals who are seeking jobs or
wants to climb the organization ladders by helping the individual on how to play on the strengths

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and managing the weakens at the same time uncovering opportunities and doing away with the
threats that hinder your progress.
Methodology
The purpose of the study was to acquire and carry out a SWOT analysis on my
management perspective with Samsung Company as a reflection organization. In this study, I
read various management documents that relate to the company and used quantitative method to
bring together my findings. I also used various tools for personal analysis to identify my
strengths, weaknesses, opportunities, and threats in the attempt of analyzing my professional
performance. My focus was mainly on my on the management perspectives while providing
personal views on the management style and the subordinate views on their feeling of the
management style. Some of the information was also collected outside the institution to give
comparison and help in making personal organizational fit. The information was collected
through doing of a number of researches
Strengths
Having attained a master in Project Management, I have achieved various management
skills that I can use in overseeing particulars projects such as creation and launching of new
products in case I get the chance of working with a company like Samsung. After the degree and
graduation, I landed an internship at Nokia Electronics, where I gained more experience in
different departments such the service solution departments, the consumer departments, supply
and chain departments, corporate development department. As a result, I have gained
management skills that can enable me to work on different research and development projects. In
the service and solution department, I was able to gain knowledge on how to develop and ensure

SAMSUNG SWOT ANALYSIS 4
that the mobile device is personalized and integrated to the satisfaction of the user. As a result, I
am able to learn on how to develop internet services such as messaging, maps and music that will
eventually enhance the customer’s experience. I also possess strong marketing and supply chain
skills, about different categories of the markets. Having taken part in the corporate development
department, I have learned how to forecast the future trends of the market and come up with
appropriate actions that will sustain the company into the market against the competitors. With
the knowledge gained, I am more certain that I can bring a change in the Samsung Company as
the project manager. In addition to the formal skills gained, I am a good team player with good
communication skills and able to work under no supervision.
Weakness
Despite the skills I have gained in in my academic and practical experiences, I have come
to the realization that I do have some weaknesses in areas that will require my extra effort to
improve and better my professionalism. During my internship at Nokia, the departmental head of
service and solutions observed that I had a strong, compulsive urge to complete tasks very
quickly and as a result, the work tends to have poor quality as a result of my lack of patience.
The same urge of finishing given task as quickly as possible always makes me have mental stress
mostly when there are numerous tasks that I need to complete. In many cases, organizations tend
to focus on experience while recruiting staff. However, my experience is still low, an aspect that
requires me to volunteer in many technologically oriented organizations to gain more experience.
Opportunity
With advancement in technology, there are many carrier opportunities for professionals
like me who focus on technological advancement in the current business market. Even though

SAMSUNG SWOT ANALYSIS 5
we have more chances of working with other organizations, I also have the opportunity to
become an entrepreneur and create job opportunities for others. Samsung is a global organization
with a customer base in the technological industry. As a result, any job opportunity with the
organization will help me to get more exposure and experience in a competitive and dynamic
business environment with a focus on professional growth. The position will be an opportunity
to prove my creativity of upgrading the innovativeness spirit in the company.
Threats
There is a global shortage of sufficient job opportunities for graduates in different
academic institutions across the world. As a result, there is a tight competition for employment in
different organizations. In other words, getting a chance to work with Samsung Company will be
challenging due to the possibility of a tough competition from other qualified professionals.
Another threat is a large number of people who have more experience in the world that may also
tender their interest in the position of being the corporate development department.
Diversity
As a result of this analysis, I feel more convicted to place my interest in the position of
corporate development department and face the board of director to defend and convince the
directors why I am the best replacer of the retiring corporate development departmental manager.
I will fit in Samsung mechanistic organizational structure that is composed of the
hierarchical and formalized structures which are either have horizontal or vertical differentiation
(Dale, 2016). The hierarchical structure is high formalized with stable definitions of roles,
instructions, responsibilities, education, and job methods. The structure is centralized with a
decision made at the top of the management. Standardization, through the written rules and

SAMSUNG SWOT ANALYSIS 6
procedures; close authority supervision while organic organizational structures have the
following characters: high horizontal and vertical integration whereby the network of the police
carry out the control based on the knowledge of the task; little formalization whereby duties and
responsibilities can redefine in accordance with the situation; decentralization whereby the
decisions made with the knowledgeable ones; mutual adjustment and function redefinition
through problem-solving and interaction; consistent lateral communication that are often in the
form of consultation between different departmental representatives. Therefore, this structure
allows the flexibility of the staff to carry out various experiments hence promoting the creativity
among them. The continuous creativity results to the introduction of some new products
introduced into the market that attracts many customers making it be more dominance in the
smart phone industry.
Naturally occurring data include the conversation, the emails, and the corporate artifacts.
As the manager, I will always maintain a dialogue among the stakeholders through the use of the
possible means of communications style such as the conversations, the emails, and memes
(Zhang et al., 2017). Samsung Company embraces the naturally occurring data in their daily
performance, for example in making communication among the stakeholders such as passing
information on particular meetings can be done through email communication indicating the
venue and time on the same, or advertisement of a new product uploaded on the social media
platforms such as facebook, twitter and Instagram. Other advertisement information, like the ads
and visual videos, are added to the most popular websites so as any person opening the site will
be able to see them. With the constant conversation, the stakeholders get access to the
information on the strengths, weakness, opportunities, and threats of the company. The manager
conveys the meeting agendas on time before such meetings commence.

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Management of Samsung Stakeholders
Stakeholders refer to persons, groups or organizations that either engage directly or
indirectly in the activities of an enterprise (Schneider & Hidani, 2014). The stakeholders use
different type’s information in making decisions. There are two categories of stakeholders that
are internal and external stakeholders. The internal stakeholders comprise those that directly
affect the performance of the business such as the proprietor, creditors, shareholders, managers,
customers, supplier’s employees and business partners. The internal stakeholder largely
influences the daily operation of the business. The external stakeholders are the factors that do
not directly affect the day-to-day operations of the business, such as government policies, social
media, and stock brokers.
Broader and deeper engagement is essential to cover up all the issues that are concerned
widely by the stakeholders for a proper relationship with the manager and smoother running of
the company (Bridox & Stoelhost, 2013).Samsung applies open relationship communication with
the stakeholders to facilitate the constant growth of the organization. The authority takes into
account all the feedback from the interested parties and makes the appropriate actions to address
the issues. The special communication departments facilitate an efficient communication of the
company by hold many different forums to respond to various queries and conduct surveys
(Lammers, 2011). Together with the help of the shareholders, I will ensure that the firm complies
with the rules and regulations. As the manager, I will do this by forming a task force that is
tasked with the monitoring suppliers so as the providers comply with the labor laws accordingly.
As the manager, I will ensure that the employees have the best working conditions, work within
the stipulated time, and eliminate any possible conflicts that may arise to maintain a harmonious
working condition. The staffs are also offered some training on the customer care.

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Proper stakeholder engagement based on procedural quality that is concerned with how
the engagement process and the consistency with the purpose that was declared (Pournasir,
2013). The responsiveness quality that is concerned with how the manager gives out answers to
the needs of the stakeholders and finally the outcome quality that requires the management to
provide clear evidence of the policies and practices that are in line with the engagement of the
stakeholders. For proper engagement with the stakeholders, the manager must maintain a clear
participation topology that entails three key characteristics that are informative, consultative and
decisional (Balabanov et al., 2016). The informative participation requires the manager to pass
clear and focused information to the company’s stakeholders. For example, the stakeholders will
only receive the intended information while remaining passive in their participation; therefore,
the manager has complete control on what to pass to the stakeholders. Through this, the manager
has the freedom to make a better judgment on the governance of the Samsung Company.
The consultative participation requires the manager to engage in a higher level of the
organization stakeholders to receive their views and perceptions on individual teams issues.
(Jung, 2011). Through this, the management can maintain the goals of the company in line with
the stakeholders by having a greater source of information from different participants. The
decisional participation requires the manager to determine the level at which the company’s
decisions made through interacting with the stakeholders from the beginning of particular
innovative projects to the end of the product in the market. The decisional participation ensures
that the manager does not make personal decisions that may not reflect the company’s wishes
rather than consensus decisions that are qualitative.
Organization Fit

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I am well placed in the organization as a result of my formal and informal qualifications
and therefore am well convicted that my presence in the organization is both to my advantageous
and to the organization too. I will be able to improve on my personal skills such as
communication skills, creativity and help me reduce the urge of completing assigned task within
the shortest time; as a result I will improve on my perfecting the quality of work. The
opportunity will also allow me to identify more of my strengths and weakness as well as the
opportunities that are available within my future career. To the organization, I will be able to
offer my skills that I gained during my internship in Nokia company so as to enable Samsung to
have a better strategy to dominate the smart phone industry.
Conclusion
The management SWOT analysis of Samsung shows that the success of the company
depends on the dynamic communication style between the management and all the stakeholders.
Precise information is passed from both vertically and horizontally, and decisions made after
proper consultation and the making of a universal consensus.

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