Samsung vs Apple

Running Head: SAMSUNG VS APPLE 0
Innovation Capabilities
Student Details
4/7/2019

Samsung vs Apple 1
Contents
Introduction................................................................................................................................2
Innovation Capabilities..............................................................................................................2
Conclusion..................................................................................................................................4

Samsung vs Apple 2
Introduction
Samsung and Apple are the two most valuable brands in the electronics industry.
Vision of Samsung is “Inspire the World, Create the Future” and it is dedicating the company
to collaborate its focus on its core competences: innovative products, new technology, and
creative solutions. Whereas on the other side Apple’s vision statement is quite detailed which
mainly focus on innovation and overall quality (Johnson, Li, Phan, Singer, & Trinh, 2012). In
this write up innovation capabilities of both of Apple Inc. and Samsung are discussed.
Innovation Capabilities
Main factors that are responsible for the innovation’s driven include ones’ ability to
see connections, to identify opportunities, and take benefits from them. Innovation is always
not about opening of new markets whereas it also has ability of providing unique ways to
serve the mature and established ones (Innovation in Practice, 2009). Success of these two
organizations is undoubtedly has derived from their technologically advancement and
innovation.
The technology war between these two biggest companies around the world results in
developing more innovative products. The rivalry on innovative technology between these
two organizations started around eight years back in 2010 when Samsung launched its first
Galaxy Smartphone. Launching of Galaxy S4 in 2013, Samsung opened competition against
Apple and the media and consumer buzz declared Samsung as the most serious competitor
for Apple (Johnson, Li, Phan, Singer, & Trinh, 2012). Founder of Apple, Steve Jobs is
considered as one of the biggest innovator of century and Apple is still holding superiority in
technology even after his death.