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Samsung and Apple Case Study

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Added on  2019-10-18

Samsung and Apple Case Study

   Added on 2019-10-18

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Samsung's expert critiqued the Apple analysis, saying it omitted some key features. Whatdo you believe those features were? Justify your response. What additional features wouldyou include in such an analysis for mobile phones today?BackgroundSamsung & Apple impeccably legally argued similarity & co-existence of mobile technology,centered on Apple's iPhone & iPad, which probes into company's designs, technology & othercomparable features.Since Apple Company pays a huge amount for its own legal patents so its experts believeconsumers would pay $100 per phone. Comparing with the ordinary smartphone consumersnormally pay less than $200 or less & getting same enabled features. In violation of infringementof patents right on average, Apple wants $40 for each violation & total it contributes to 37million Samsung phones and tablets.While Samsung’s experts, claims that smartphone features used are unique & might be similarbut it will only equalize in few pennies per patent per device (Cusumano, 2013). Some distinctive features-:1) Apple paid a huge patent amount to the MIT pass out Mr. Hauser which suggests thatconsumers would be willing to pay $102 more in comparison to smartphone which will have anautomatic word correction or if it’s an universal search feature it will pay $44 more. WhileSamsung claims it to be a minor features & selling it for a bigger price.
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2) The second feature which got into legal embroilment that claims Samsung infringement ofFaceTime over cellular (sharing of videos & photos), FaceTime for the Mac (for which users payfor video conferencing) & relatively similarity in chat feature.3) Notably same design patents of iPhone like black, rectangular, round-cornered front face &a colorful grid of 16 icons. Apart from design, Apple also claims that Samsung has copied itstechnology & infringe on dozens of patents.4) iPhone 7 Plus has a telephoto lens while Samsung Galaxy S7 has an OIS-enabled camerawith low light shooting & Dual Pixel autofocus.5) iPhone 6s. Anodized metal which deals with surface scratches better than glass but,inclined to get more dents & less likely to develop cracks. While Galaxy S7's is more prone togetting glass cracks on back than the front. Both are Gorilla Glass 4, which means back panel isthinner (less weight). Also, Galaxy S7's is a great water resistance in comparison to itscounterpart (Schumann, n.d.). 6) iPhone has a cheap storage in comparison to Samsung storage. Galaxy S7 begins with,32GB vs. 16GB & can include a microSD to increase size to 200GB more while iPhone 6s has astorage of 128GB (Smyth, 2012). 7) Battery life-: Samsung has invested greatly in its battery technology. The Samsung GalaxyS7 has a massive comparative advantage with Apple iPhone 6s since its battery capacity is at3,000mAh & 75% more milliamps. While Apple is known for its great optimizations, incomparison to Samsung.8) The Endurance rating is also different in between iPhone & Samsung. The Galaxy S7 canlast an average of 80 hours (greater than three days) while Apple iPhone 6s last for 62 hours.
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