Samsung's Strategic Management: A Comprehensive Analysis

This report delves into the strategic management of Samsung, a global leader in consumer electronics. It analyzes the impact of the macro environment on Samsung's strategies, evaluates its internal capabilities using SWOT and VRIO frameworks, and applies Porter's Five Forces model to assess the competitive landscape. The report further explores strategic planning concepts and devises a comprehensive strategic management plan for Samsung, outlining tangible and tactical strategies, priorities, and execution methods.

BUSINESS STRATEGY

TABLE OF CONTENTS
Introduction......................................................................................................................................1
LO1..................................................................................................................................................2
P1 Applying appropriate frameworks, analyse the impact and influence of the macro
environment on a given organisation and its strategies...............................................................2
M1 critically analyse the macro environment to determine and inform strategic management
decisions......................................................................................................................................4
LO2..................................................................................................................................................7
P2 Analyse the internal environment and capabilities of a given organisation using appropriate
frameworks..................................................................................................................................7
M2 Critically evaluate the internal environment to assess strengths and weaknesses of an
organisation’s internal capabilities, structure and skill set..........................................................9
LO 3...............................................................................................................................................11
P3 Applying Porter’s Five Forces model evaluate the competitive forces of a given market
sector for an organisation...........................................................................................................11
M3 Devise appropriate strategies to improve competitive edge and market position based on
the outcomes..............................................................................................................................13
LO 4...............................................................................................................................................16
P4 Applying a range of theories, concepts and models, interpret and devise strategic planning
for a given organisation.............................................................................................................16
M4 Produce a strategic management plan that has tangible and tactical strategic priorities and
objectives...................................................................................................................................17
Conclusion.....................................................................................................................................21
References......................................................................................................................................22

LIST OF FIGURES
Figure 1: Pestle analysis framework................................................................................................4
Figure 2: Macro environment analysis and strategy implementation..............................................6
Figure 3: Swot analysis framework.................................................................................................9
Figure 4: VRIO model...................................................................................................................10
Figure 5: Porters five force analysis..............................................................................................13
Figure 6: Strategic planning process..............................................................................................17

LIST OF TABLES
Table 1: Strategic management with macro environmental analysis..............................................4
Table 2: Strategic plan...................................................................................................................17

Introduction
With growing technology, there are different changes in business to meet with strategic
objectives of the business. Business strategy is concerned with designing suitable strategy that
will lead to achieve optimised growth and efficiency in the business. Current report will consider
the case study of Samsung that is one of the leading organisations that manufactures and sells
electronic items such as mobiles, telecommunication devices and also provides services such as
entertainment, advertisements, etc. Report will also illustrate about macro environmental factors
that impact on achieving organisational objectives. In addition, different strategies are necessary
for business to take that will lead to influence on achieving organisational aims and objectives.
Different models and theories will be evaluated within the study that will be applied in the
framework of Samsung for achieving the competitive advantage. At last, report will conclude
effective use of strategic planning concept along with application of different tactics for
achieving organisational objectives.
1

LO1
P1 Applying appropriate frameworks, analyse the impact and influence of the macro
environment on a given organisation and its strategies
Samsung is one of the global businesses that manufactures and designs consumer appliances and
gadgets market. It continues success with having strategies of using innovation to produce
world’s best technology to consumers. Samsung continuous success is based on effective
strategies along with bringing improvement in management structure and application of different
philosophies by creating well innovated products and services (Ying, 2016). Macro environment
is concerned with impact of all external forces that are uncontrollable having critical impact on
performance of the organisation. Some of the factors are explained below that includes:
Political factors: There are some of the markets that are favourable to Samsung operations. India
being a developing country has supported Samsung to sustain its growth and sales. Another
country includes disputes between North and South Korea has lowered down its performance.
Still Samsung is worried about the war that might occur in Korea that will impact on supply of
manufacturing products and provision of services (Newton, 2014). Political environment is
concerned of suitable government types and country’s policies that are impact on trade of
products from one country to another. Some of the countries support favourable sales but Apple
being a huge competitor can influence to greater extent. Suitable example to analyse the impact
include when Samsung was stopped to operate in South Koreas due to political differences.
Economical factors: It includes the economic conditions of the countries that include changes in
rate of inflation, tax rates, currency rates, etc. Samsung currently operates in favourable
economic conditions in developing markets where purchasing power of buyers had been reduced
that leaded to possess favourable solutions. But to avoid future circumstances, Samsung need to
keep designing its strategies. Strategic decisions to expand in developing markets had supported
to gain lot of business from the developed world. For example, South Africa supported Samsung
as it has favourable economic conditions and employment opportunities (Cardoso, 2017).
Social factors: being a Korean multinational, Samsung has adopted strategies of operating in
local conditions (Samsung PESTLE analysis, 2018). However, for expanding in global markets it
2

is important for Samsung to have local marketing strategy along with expansion strategy.
Samsung had faced severe challenges that are concerned changes in consumer preferences due to
several reasons of due to increasing competition (Ying, 2016.). For example, to balance the sale
Samsung has performed in niche markets getting influence by lifestyles of consumers. Moreover,
Samsung need to enhance the mode of providing education with using devices as some of the
people are still not aware of usage of Samsung product.
Technological: Samsung is one of the world leading innovative businesses that had gained lot of
advantage with using technology to meet with customer expectations. Strategies are always
planned to lead towards innovation with use of technology (Cardoso, 2017). Such strategy is
effectively used to dominate the competitors by providing advanced products. Challenges only
are faced by Apple as it is much forward with designing of products. Moreover, strategy of
business is still based on doing business in right manner that is keys to success.
Legal: Case of Samsung was observed in Apple because of having the tendency to dumping their
low quality products to maximise the profits in parts of India. Also Samsung had to pay penalties
for acquisition of designing of Apple Iphone. Legal policies and regulations affect business
strategies and reputations (Samsung PESTLE analysis, 2018). It is necessary for Samsung team
to consider different regulations and laws for expansion into different countries.
Environmental factors: These factors include waste consumption and pollution that affect on
conditions of the society. Samsung need to consider pollution and waste in mind towards
environmental protection. It is necessary for Samsung to consider environment friendly
production that optimise the whole process of raw materials, production, transportation along
with designing and maintaining quality of products and services.
However, analysis of the above factors it can be illustrated that each factors plays effective and
important roles in optimising profits of the business and efficiency. Samsung need to take
effective decisions while making and planning towards strategies and expansion of business.
Regular research need to be conducted by team Samsung regarding such factors for achieving
organisational objectives in optimised manner.
3

Figure 1: Pestle analysis framework
(Source: Author. 2018)
M1 critically analyse the macro environment to determine and inform strategic management
decisions
Table 1: Strategic management with macro environmental analysis
Factors Analysis of macro environment Strategic management
Political There are different implications of
political environment that is faced by
the Samsung. For example, the fear of
War in Korea and also changes in the
policy making in different countries.
Samsung needs to be preparing of such cases
with targeting people of other countries that
can generate effective income and revenues for
covering the losses that are faced from other
countries. It is needed for making the strategy
of maintaining balance between supply and
demands of different countries for achieving
global advantage (Hill et.al. 2014).
Economical It includes changes in the economic
conditions of the country such as rate
It is necessary for Samsung to have dedicated
and strict supervisor that will analyse about the
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of inflations, labour and energy cost,
etc.
trend in the economy. In some cases of
inflation, prices are kept high with lowering
the amount of profit margins. More marketing
and expansion needed to be promoted when
there is stable rate of employment and labour
cost are generally low for effective expansion
of the business and achieving profitability.
Social This includes influence of changes in
social class, lifestyle, demands and
preferences of the consumers. This
effect on supply of products and
decreasing demand and people might
shift towards substitutes (Frynas and
Mellahi, 2015).
Samsung needs to plan strategies that are based
on identifying recent consumer and market
trends. Products designing and features are
changed for effective expansion of the business
and meeting with different expectations of the
consumers. Sometimes for this price policy is
needed to be altered to increase sales and
customer satisfaction.
Technological It acts as one of the important tool that
helps in bringing innovation and
creativity within the products and
services of the business. This factor
leave positive influence on
productivity but challenges are faced
regarding increase in technological
crimes, security, etc.
Samsung being a reputed entity needs to take
specific steps regarding appointed skilled and
qualified workforce that will handle the
responsibility of handling technology in
effective manner. Issues of security and data
are needed to be supervised with having
support of skilled staff. Training and
development programs are organised to
increase the level of skills among the staff and
help to bring innovation in products (De Villa
et.al. 2015). For example, management can
involve employees in process of decision
making as it will bring new ideas and
suggestions that can be implemented as
strategy for bringing change in business.
Legal It involves considerations of quality
standards and regulations for
maintaining reputation and image.
Samsung have different strategies to expand in
countries. It is necessary for team to have
information about current laws followed in the
country. Samsung need to consider legal
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policies and regulation for quality standards of
the product and also prohibited the use of
design and technology that is used by other
design (Newton et.al.2015).
Environmenta
l
Such factors include providing
protection to the environment with
optimum use of organisational
resources.
Samsung need to take initiative towards
protection of the environment by planning to
make production system cost and energy
effective. Along with taking actions to save
resources with waste and recycle management.
Figure 2: Macro environment analysis and strategy implementation
(Source: whatmakesagoodleader.com, 2018)
6

LO2
P2 Analyse the internal environment and capabilities of a given organisation using appropriate
frameworks
Internal environment is concerned with factors that are internal factors from within the
organisation impacting on capabilities of the business to attain objectives. These factors are
controllable that can be identified by the government with taking accurate decisions. To assess
the internal capabilities of the organisation SWOT analysis is being conducted that is:
Strength:
 Samsung is one of the leading brands that are well known to its customers with having
effective brand reputation in the competitive market (SWOT of Samsung, 2018). This
strength enhances the capability of gaining competitive advantage and also developing
huge base of customers.
 It acts as best brand to utilise technology as the useful resource for bringing innovation
within the framework of the business (Grant, 2016). Also it has the capability of offering
wide range of products that differentiate it from substitutes with gaining optimised brand
value.
 Effective designing and offering products according to the value has helped to gain
profitable advantage in future. Designing is up to mark and is attractive and stylish that is
helping to grow the volume of sales.
Weakness:
 Keeping the prices lowers in terms of increasing sales lowers down the value of products
into different markets. Samsung has suitable strategy to bring regular modifications in
products that can cause confusions among customers to buy products.
 In comparison with Apple, it has less effective software and packages in terms of
providing security in phones and devices (Yang et.al. 2016). This lead customer to face
issues regarding protection of data. Thus such barriers can lead to reduce sales and
decrease the amount of reputation.
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 Samsung has faced challenge of paying penalties for stealing ideas of the Apple in terms
of software and design that has lowered down the brand value.
 Samsung is leading in sections of Hardware but customer still face problems in using
software that are inbuilt within the devices. This hinders the capability of achieving
customer satisfaction (Sammut‐Bonnici and Galea, 2015).
Opportunities:
 Have potential opportunity to expand in different markets by introducing user friendly
products. This can be done by performing market research regarding analysing the trends
and preferences of the consumers. South Africa is one of the effective platforms for planning expansion strategy as market
is huge (Salah, 2015). For overcoming the problem of uneducated people, Samsung need
to invest in providing education to customer regarding usage of products and about the
brand. Apple has lowered down Samsung sales but management can take opportunity to target
the commercial and lower section market by offering high featured products at reasonable
costing.
Threat:
 Competition is one of the biggest threat that includes high costing products such as Apple
and lower costing products that are manufactured in China. Higher turnover of employees due to any reason can reduce the potential of staff to
achieve organisational aims and objectives (SWOT of Samsung, 2018). Apple has amalgamated with Nokia to provide more featured and designable products
that act as threat for business that can lower down business sales.
However, with internal analysis of the Samsung, it is necessary for management to take effective
advantage of strength to overcome the weakness. Also opportunities act as chance for business to
enhance capabilities. Moreover, accurate strategic planning and business decisions along with
support of professional staff will help to overcome the business threat.
8

Figure 3: Swot analysis framework
(Source: business-plan.co.za, 2018)
M2 Critically evaluate the internal environment to assess strengths and weaknesses of an
organisation’s internal capabilities, structure and skill set
Internal and external analysis both are conducted in above task that have analysed the key factors
that impact on business performance. In order to analyse the internal capabilities, VRIO model is
being applied that will help to analyse the key positioning of the business in current market.
 Valuable: Samsung have effective strength of using technology for bringing innovation
in the business. This strength helps business to gain competitive advantage in terms of
increasing the profitable performance (Rivas, 2017). However, weakness of security and
stealing of ideas can decrease the value in market as it is challenging to handle. Rare: It includes Samsung to optimise the resources that include human, financial,
operations, etc. for avoiding the fear of competition. Samsung have support of many
skilled and qualified workforces that will help to take organisational profits to definite
level. Competition is one of the challenging features that can decrease the rarity but
effective decision making can lead to optimise resources.
9

 Imitate: Resources can help to sustain competitive advantage and structure followed by
Samsung is up to mark. As management of Samsung divides the responsibility among
different departments that will help to divide the workload and gain competitive
advantage (Lawton and Rajwani, 2015). And Samsung products can be substituted as
Apple is trying to attract people with providing additional facilities of payments. Strong
decision making can avoid the problems of substitution. Organise: Samsung has well formatted structure with having qualified managers, leaders
and millions of staff that can help to organise the resources in effective manner. Strength
of inviting employees in decision making can be helpful to motivate employees and
generate more productive ideas in business (SWOT of Samsung, 2018). Training
activities can be organised to for employees to increase both individual and
organisational performance. Customer centric policies must be focussed by the
employees to enhance competitive advantage and achieving results of operational
activities.
Moreover, strength of business can support to increase skills and key capabilities of the business.
In order to overcome weakness, Samsung need to improvise changes in organisational structure
and enhancing skills of the employees for achieving organisational aims and objectives. For
example, proper division of work and regular communication can be maintained to overcome
weakness of internal capabilities of the business.
Figure 4: VRIO model
(Source: Author)
10

LO 3
P3 Applying Porter’s Five Forces model evaluate the competitive forces of a given market sector
for an organisation
Apart for knowing for increasing sales it is well known for bringing regular innovation in
business for the motive of customer satisfaction. Such brand has increased sales with having
profits and expansion of business into different markets. However, still Samsung need to have
imbalances in sales with facing the extended competition. For analysing the competition, porter’s
five forces have been applied that includes:
Bargaining power of suppliers:
Samsung is one of the leading manufacturers and is needed to make effective relationships with
the suppliers to make the balance between demand and supply. Suppliers play one of the
important roles in business and bargaining power of suppliers affect sales of the business. It is
believed that higher the bargaining power and lower the competitive strength. In case of
Samsung, bargaining power of the suppliers is still low (Rothaermel, 2015). This might occur
due to factors such as small size and low amount of financial strength. Samsung has the
capability to shift from one supplier to another one. This does not cause much harm for the sales
as business shift to another supplier and can eliminate the harm of poor relations on business.
Bargaining power of consumers:
Samsung has the capability to provide large range of products that includes all the electronic
devices and appliances. Generally customers have low power of bargaining as customers are well
informed about the products and their prices. But due to increase in competition of Apple and
local retailers, sometimes prices are kept low because customers have the tendency to compare
one products of business with another (Rothaermel, 2016). However, it can be said that Samsung
has relatively had not too much high power of bargaining. Samsung is one of the well reputed
brands that are also well known for its continuous technological innovation as compared to other
small brands.
Threat of entrants:
11

Samsung has build strategy for so long time that has helped to establish strong position in
competitive market. Investments of Samsung are generally high with having extensive support of
talented employees and stronger marketing team. Being on the leading position Samsung has low
threat as if any of the business will enter; it will operate on the small scale (Sutherland, 2014).
However, new business will require strong marketing strategy and also huge investments to gain
position. Moreover, it can be illustrated that barriers can be faced by new businesses to enter into
the markets.
Threat of substitutes:
Samsung has generally higher rate of substitutes such as LG, Sony, Apple, etc and more
international brands that have developed greater mindset of the customers (E. Dobbs, 2014).
Samsung has generally lower cost of switching that can provide competitive advantage to attract
customers. Also reputed brand image, bringing regular technological innovation and reasonable
costing can overcome the extensive threat of substitutes.
Competitive rivalry between existing players:
There are leading players in the electronic market that hinders new business to develop their
extensive position. But local retailers that are selling lower priced products that include china
made can gain the attraction of the customers. There are some of the leading brands that includes
LG, Panasonic, Microsoft, Philips, Apple, etc that blocks every way for new market to enter.
These brands face competition among each other as they have developed their leading position in
the competitive markets (Samsung porters five forces, 2018). However, they have maintained
their position due to extensive brand image, regular innovation and extensive market penetration.
With reference to analysis of the above factors, Samsung has low to moderate situations of
facing fear from the competition. But substitutes can leave major and high impact on sales and
growth of the business. In addition, some of the competitive forces can hinder revenue of
Samsung. It is necessary for Samsung to have extensive level of strategies that will benefit them
to lead in the competitive markets.
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Figure 5: Porters five force analysis
(Source: Author)
M3 Devise appropriate strategies to improve competitive edge and market position based on the
outcomes
Strategies are one of the appropriate elements that lead business to follow suitable direction of
gaining competitive advantage and effective positioning of the business. Samsung need to have
effective strategies that will differentiate it from growing competition and get better positioning
in the market. Some of the strategies include:
Cost leaderships strategy: Samsung in terms of gaining competitive advantage needs to offer
attractive pricing strategy that will attract more and more customers. Along with this, education
is needed to be provided regarding usage of products (Leekha Chhabra and Sharma, 2014). In
order to inform customer about attractive packages marketing can be done through social media,
websites, advertisements, etc.
Distribution extension: Though Samsung have strong channel of distribution it can bring
modifications in sales by improving the online sales of business. Delivery system can be making
13

stronger to provide products and services into different countries. Current trend of market is
observed as online sale and purchase. This strategy can benefit Samsung to position its products
into different segments of the countries (Welford, 2016). More investments can be made on
employing qualified staff that will be responsible for quick delivery of products.
Business model development: Samsung have the tendency to perform retail sales through the
help of distribution discounts, mass market promotion, etc that can impact on profits of the
business. In addition, Samsung can improve relationships in different countries with
corporations, associations, government agencies, private agents, etc that can help in promotion of
the market and will develop relationships in different markets. Business model can be modified
with following the customer centric policy that include making direct relationships with the
buyers that will help to generate more referrals (Bustinza et.al. 2015). This will help to analyse
the preferences of the customers regarding products and lead to expansion in different markets
with developing huge customer base.
Operational effectiveness: Sometimes in order to achieve growth, business just plan to perform
that anyone else in the market. Just to focus on the sales and profits of the business sometimes
can lower down internal efficiency. In addition, leadership can be followed in Samsung that will
be based on strict supervision of internal operations such as marketing, production, finance,
human resources, etc. Having strong support of effectiveness of the operations will lead to
achieve optimised growth and competitive advantage in the markets.
Adaptability competitive advantage: different internal and external factors affect business
growth either in direct or indirect manner. Market factors keep on changing and is bringing
disadvantage in the sales of business. Samsung can have open ended strategy that will permit
employees to adopt cross train facility (Longoni and Cagliano, 2015). In this, executives can
bring adaptability in their core strength by observing changes and the market and learn from such
trends. Also management of Samsung must invite employees to share their ideas regarding
market trends and suggest necessary actions that can to be brought in business environment.
Differentiated strategy: Branding is one of the most important elements that can differentiate a
brand from another. Focussing on increasing the visibility of brand can help to gain strategic
position. Samsung being the leader in bringing innovation can help to differentiate. It is
14

necessary for executives to increase the visibility of brand and perception value of the business.
Innovation will overcome the extensive risk and business can find new ideas to bring changes in
the business (Welford, 2016). Moreover, extensive growth of computer and applications can be
engineers to generate new ideas and bring modifications in the products. Offering new products
will strong level of marketing strategy will lead to position the extensive market and gain
competitive edge over the other brands.
Above explained strategies are needed to be discussed extensively with the management and will
lead to bring changes in the business. Samsung need to offer regular development and training
sessions for the employees that will lead to achieve more efficiency in sales of the business.
Moreover, strategies decided are regularly communicated among the staff for offering them
direction to achieve definite goals and objectives based on such strategy. Communication to
employees must be based on following such strategy to generate operational efficiency and sales
of the business.
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LO 4
P4 Applying a range of theories, concepts and models, interpret and devise strategic planning for
a given organisation
Strategic planning is the process of planning all the activities that are based on setting goals,
analysis of the environment, execution of the plan and reviewing of the plan. Some of the phases
of strategic planning can be performed for the Samsung includes:
 Setting mission and objectives: Samsung is necessary for analysing the missions and
objectives that are required to achieve in near future. However, Samsung is effective to
gain competitive advantage in terms of using innovation and technology in products and
services. Environmental scanning: Strategic planning process includes scanning of both internal
and external analysis with the help of tools such as SWOT and PESTLE. In addition,
competitive advantage is gained with performing porters five force analysis. This will
help management to analyse the current strategic position along that can help to take
actions to avoid barriers that can occur in future (Grant, 2016). Strategy formulations: After environmental scanning, management of Samsung will set
suitable future strategic that include both tangible and tactical strategies. Market research
is also performed by the management that will help to analyse the current trends along
with analysing the tastes and preferences of the customers. It is necessary for Samsung to
devise strategies that are based on achieving common objectives of the business. Strategy implementation: After having the devised strategy it is necessary for the
management to communicate about new strategy. Strategy is communication among the
staff through mails, verbal communications, meetings, etc and it is also required to divide
the task to employees according to the designed strategies of the business (Vecchiato,
2015.). Review and control: Strategic planning is reviews by the manager and leaders that is
based on assessing the employee performance and taking actions in case of any
deviations. After the manager of the organisation compared the current performance with
the past performance for analysing the success after the process of strategic planning. In
16

case if the performance of not aligned with strategic objectives, managers will take
appropriate actions regarding the same (Rothaermel, 2015).
Figure 6: Strategic planning process
(Source: Author)
M4 Produce a strategic management plan that has tangible and tactical strategic priorities and
objectives
Strategic management plan is the definite document that is used by the management to
communicate about the goals, strategies and priorities for achieving organisational objectives.
Below mentioned is the strategic management plan for Samsung with mentioning its tangible and
tactical strategies.
Table 2: Strategic plan
Strategic management plan of Samsung
Mission/ vision statement:
Mission of Samsung is based on enhancing the performance of the business and motivating
global reach of the business. Also have the mission of developing the team of talented and global
managers that can help in achieving organisational objectives. Vision of Samsung is based on
increasing the visibility in markets with the help of implementing new technology and
innovation in products and services.
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Values:
Samsung value of based on becoming the market leaders in electronic markets. However, with
proper management of human resources and technology, business aims to create superior
products and services. This trend will lead Samsung to contribute with development of the
society (Hill et.al. 2014). Samsung values are based on people, excellence, change, integrity and
co-prosperity. In addition, Samsung believes that having good strategic making will lead to
achieve business objectives.
Strength and weakness:
Strength Excellence in production of hardware parts and consumer electronics with effective use
of technology in manufacturing units. Leader in bringing new designs and innovation that focuses on uniforming the extensive
sales of the business. Production cost is generally low and has the highest market share and brand awareness
among different customers. Support of skilled and qualified staff along with formatted structure that helps in
achieving objectives with efficient productivity.
Weakness: It generally operates on low profit margins that are due to high competition and fear of
substitutes. Focusing on offering variety of products and services might sometimes degrade the
quality that can lower down the sales of the business. Inconsistent sales growth can lead to degradation of the business and lead to relatively
lower growth as expected.
Competitive advantage:
Biggest competitive advantage of products are based on providing broader range of products that
includes Smartphones, tablets, televisions, home applications, hardware, etc. Also leaders in
using innovative technology in products and services enable them to become the market leader.
It has higher level of flexibility that leads to maintain balance between products offering and
sales of the business (Welford, 2016).
Strategic goals and objectives:
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 Samsung is working with the objectives of becoming the market leaders in the digital era
that are based on using initiative strategy and management strategy. Success of Samsung
is behind selection and concentration of bringing use of technology and advancing the
standards of quality with use of digital convergence technology.
 It also follows the simple business philosophy of using talent and employees to offer
superior and quality of products and services for contributing to the betterment of the
global society (Sutherland, 2014). It also makes huge investments with giving high value
to people and technologies.
 Moreover, Samsung strategic goals and based on optimum use of resources in form of
people, technology, material, etc for reducing the production cost but supporting to
achieving productivity of the organisation.
Tangible strategies:
It is the strategy that involves the physical efforts of the Samsung for achieving organisational
goals. Tangible strategy of Samsung is concerned with marketing and promotion of products and
services. Samsung uses skimming pricing policy that will help to overcome with the fear of
competitors. Marketing strategy is concerned with promotion of brand and development of the
customer loyalty. Push marketing strategy is generally framed by Samsung that pushes products
and idea through the motive of advertising and sales strategies.
Tactical strategies
Tactical strategic planning is concerned with product development strategy that is being used to
introduce new products in the market. Such planning will help to attract customers and convert in
becoming the loyal brands. For example, tactical strategy of Samsung is based on offering new
features in the products and targeting the segments with having strong marketing strategy of
introducing new products (Bryson et.al. 2018). Also Samsung has strategic objectives with
enhancing the quality that help in bringing the development of the products. In addition to this,
technology is one of the important tools that are being used in the business such as implementing
new software packages and designing in products of the Samsung.
Priorities and execution:
Samsung priorities are based on enhancing customer satisfaction with achieving more qualified
outcomes in terms of sales of products and services for generating higher revenues. For
communication about the strategy business set standards of involving employees in the decision
19

making and contributing them to achieve productivity of the business. Leaders and managers are
qualified that are responsible to monitor the performance of the employees according to the
strategic plans of the business (Wheelen et.al. 2017). Marketing will be performed through social
media and cloud platform for expecting better outcomes of the process of the strategic planning.
20

Conclusion
Based on the reference to above study, different factors leave greater influence on decisions
making of the organisation. Samsung is one of the leading business that need to optimise strength
to maximise opportunity for overcoming threats of the business. Also internal environment such
as staff can be trained to motivate the organisational capabilities and improve the performances
of the business. Different models such as porters five forces, pestle analysis and Swot analysis
have been used that helped to analyse the current position of the business. In addition, different
strategies are illustrated in the report that has helped to gain competitive advantage in the global
markets. At end of the report, strategic plan is defined that can help Samsung to achieve
priorities and objectives. Report overall concludes that strategic planning is one of the critical
concept that will lead to optimum utilisation of resources and achieving strategic objectives.
21

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