Sanitarium Product Profile and Marketing Strategies

Running Head: Marketing & Communication
Sanitarium
Marketing & Communication
Product Profile and Marketing Strategies

Marketing & Communication P a g e | 1
Table of Content
Part A-Develop a Product Profile...........................................................................................................2
Target Market....................................................................................................................................2
Product Features...............................................................................................................................2
Target Market Segment.....................................................................................................................2
Demographics................................................................................................................................2
Geographic....................................................................................................................................3
Psychographic................................................................................................................................3
Consumer attributes based on Market Profile...................................................................................3
Analysis of the Product-Suitability of the Product from Consumer Perspective................................4
Part B: Review and Present Marketing Strategies.................................................................................5
Part A.................................................................................................................................................5
Part B.................................................................................................................................................6
Part C.................................................................................................................................................7
References.............................................................................................................................................9

Marketing & Communication P a g e | 2
Part A-Develop a Product Profile
Target Market
A Target market can be understood as the audience or the market towards which the company
intends to divert its marketing campaign. There are a number of Suburbs in Sydney which house a
wide range of Families, for the purpose of penetration of the company’s product the suburbs
selected are:
Harris Park-Harris Park is the best place in the west for liveability. A good connectivity of Public
transport, educational institutes, shops, eating joints and proximity to employment hubs makes it a
suitable market for Sanitarium.
Parramatta-It is the second best hub in the west. The highlights of the suburb are shopping,
telecommunication service, employment hub, strong culture and lowest traffic.
Rosehill-Another place in the west which has a good liveability index.
Product Features
Product features or attributes are the elements which make the product stand out in comparison to
its competitors (Steinhardt, 2017)
 Up & Go Liquid Breakfast- Protein, energy and dietary fibres of two weet bix and milk. High
on energy and nutrition.
 Light and Tasty whole grain cereal- Improves digestion, increases metabolism, high on fibre,
no preservatives.
 Maramite-Strong vessels used for storing food, no contamination
 Good Soymilk-High in Proteins, no carbs, less sugar, low on price, high on calcium, iron and
magnesium, preferred by patients with high cholesterol
 Weet-Box-Number 1 breakfast cereal rich in nutritional content and high in wholegrain fibre,
low sugar breakfast and high in energy