International Marketing: Company Overview, Consumer Profile, STP and Marketing Mix Strategy

International Marketing
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Table of Contents
INTRODUCTION...........................................................................................................................3
Company and product overview.................................................................................................3
Industry sector profiles ...............................................................................................................3
Consumer profile and development of STP and marketing mix strategy....................................4
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
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INTRODUCTION
The international marketing is termed as a application the principles of the marketing so
that it can satisfy the needs as well as requirements of several people across all over the national
borders. The international marketing is undertake activities more than one countryr (Amankwah-
Amoah, Boso. and Debrah, 2018).. It is also known as Global marketing such as marketing mix
as well as designing all over the world. The first foremost decisions that a firm has to go
international or not. The firm may not globalize due to its huge share of domestic marketing as
well as unable to learn the new laws as well as regulation of the international market. Present
report focuses on Agriculture sector of Australia ,Company overview, Consumer profile and
development of STP and marketing mix strategy as well as Marketing mix strategy.
Company and product overview
The Australian Agricultural Company is a public listed firm. Within 2018 as it operates feedlots
as well as farms covering all around seven hectares within land in Northern Territory ans
Queensland. It has around staff of 500 as well as operated 24 cattle stations that consist of beef
cafe of 565,000.
Firms provides a grant million acres as well as charter from England . It was began in 1824
( Australian Agricultural Company) accompanied to improve as well as cultivate as well as
improves the lands of the Australia. In today's world it can be known for its beef brands as it care
around 7 millions hectares of hectares of prime Australian pasture, and its passion and
commitment for beef production. It also provides Mitchell grass as well as grain finished blends.
It is Rich within marbling and also delivers a signature brand and also offers a experience which
is timeless called as Westholme (Wang and et.al., 2018).
It is stated that it expand its business in Japan improve their products and other
policies24 cattle stations, 2 feedlots which around 565, 000 beef cattle While making distribution
plan, it focuses and analyse that whether making available to all products to target customers
directly or partnership with other distribution sellers can help it out in accomplishing its goals.
After analysing all factors, it uses direct delivery of products to customers because customers in
this industry prefer easy availability. focuses on price penetration strategy . Promotion can be
done in Japan as it focus on digital marketing promotional sources r (Amankwah-Amoah, Boso.
and Debrah, 2018)..
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