Scenario Planning Model for Alt Labs: Benefits and Infographic Description

This article discusses the benefits of scenario planning for Alt Labs, a digital commerce service provider. It includes a Pestle analysis of the company and a scenario planning model with an infographic description. The article also covers the scenario matrix and its uncertainties. The focus is on how Alt Labs can use scenario planning to generate positive outcomes.

Business Strategy
(Course work written
project)

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Part One...........................................................................................................................................1
1. Discuss in brief overview of organisation and Pestle analysis...............................................1
Part 2................................................................................................................................................3
2. Illustrate about the Scenario planning, model and discuss benefits along with discuss about
Infographic and Description of worlds.......................................................................................3
3. As per above report presentation highlight certain recommendation for future strategy
development in the organisation. .............................................................................................11
Reflective statement by highlighting on the basis of learning experience. ..........................12
CONCLUSION..............................................................................................................................12
.......................................................................................................................................................12

INTRODUCTION
Business strategy is states of combination where all the decision making are taken which
is actions that majorly performed through the business to accomplished business goals and to
better secure a effective competitive advantages. As per the backbone of the business related
goal and to better secure within effective competitive market. The main objective of having
business strategy to make better plans and scrutinise the information which would generate
effective positive outcomes for generate possible positive outcomes towards the business
(Aguinis, Ramani and Cascio, 2020). There is quite requirement of business strategy which
becomes apparent and having huge increase of different types of business strategies used by
business and it regulates on the basis within certain five reason are planning, strength and
weakness, efficiency, competitive advantages and control. For this following report, the
company Alt Labs is consider and it was established in the year of 2014 in Northern Ireland. This
company is generally facilitates digital commerce service by creating online or digital
application base product and services which makes financially stability. The company also
operates on technical skills to testing product and services which Alt Labs launches in digital
platform. Alt Labs has launched their two digital commerce product and service called NINE
and PAYHERE. The specification of PAYHERE is help to provide service business which do
process of recurring payments where NINE is concept of new e-commerce platform which
simplify procedure of selling product and services in digital platform (Kane Fulton, 2020 ) On
the basis of topic it elaborates in part one and two. In part one Pestle analysis regarding with
specific organisation. To make scenario of infographic and description of the different world.
Based on recommendation for future strategy development within organisation. Statement
highlight on the basis of experiences in first person perspective to attain positive outcomes.
MAIN BODY.
Part One
1. Discuss in brief overview of organisation and Pestle analysis.
Pestle Analysis:

An Pestle is type of framework which is to analyse regarding certain key factor such as
Political, economic, social, technological, legal and environment which all these factor to
influencing to the organisation at the time of investment and further planning for establish
business into international business it certain provides opportunities and challenges to gain
competitive advantages. As Alt Labs company is based Northern Ireland and following Pestle
analysis is elaborates on the basis of company would target for establish new business in
London, United Kingdom.
Pestle Analysis Description On Alt Labs
Political Northern Ireland is a form of parliamentary democracy within written
constitution. In perspective of Alt Tabs company is based in Northern
Ireland. The perspective of London,UK is one of modern parliamentary
which creates democracy and the constitutional monarchy. There is one
uncertainty which have to face Alt Labs that is Brexit influence. In this
company would not able to trade in European Union as certain rules and
regulation are not benefits to business perspective.
Economical In this factor it addresses about current situation of specific country or
region. Ireland which is part of Eurozone and the 33rd largest economy
in the world in terms of nominal GDP(Venesa Page, 2020). For Alt
Labs company have more scope of sustainability in London competitive
marketplace if they are decide to execute their business in London,
United Kingdom. There are some business related benefit like current
corporation tax rate is around 18%-19% and there are many financial
enterprise who can invest to Alt labs for expand its business. The
negative implication like Covid-19 and economic recession are
uncertain factor which can decrease business growth.
Social On this factor perspective, it describe about the people where Ireland
within they love to spend time with their families or travel and around
world. As London, UK is having wide population around 67 million
where Alt labs can target people easily on the basis of demographic
factor such as age, income basis etc (Joe David, 2021). Some of trends

on which people of London UK follows trends such as digital, new
advanced resources and more into technical phase. But there are certain
implication like labour market and health care system affect due to
population of London,UK is getting older. This issues Alt labs need to
concerned while trading business in London. Thus, Alt Labs can
flexible handle to target people in London.
Technological There are positive scope of technology factor in London, UK. Although
Northern Ireland also having better technology advancement. But, in
this region London consist one of great hub for technological and
financial institution. Artificial intelligence also play an important role in
resources which availability in business of London (Joe David, 2021).A
This benefit can acquire by Alt Labs where they would contribute their
IT services effectively. Even though, technologies and manpower are
skilled and advanced in London which helps to generate more
productivity for Alt Labs.
Environment Northern Ireland is more beautiful hundred of stunning beaches in
Ireland mesmerise towards both locals and tourists.. In perspective of
Alt Labs company resources, product and services are environment
friendly. If Alt Labs are plan to establish their business in London, UK
then they need to make concerned towards London environment as their
laws are very strict in terms of society and atmosphere protection. The
benefit which Alt Labs can attain from London's Environmental factor
that is CSR activities which would help for create positive image in
market.
Legal This is one of last important elements of Pestle Analysis of Northern
Ireland which is legal landscape of the country. Laws that determined in
Ireland are gender equality, Equal pay structure and other importantr
employment rights (Joe David, 2021). For Alt Labs as they are plan to
execute their business in London, UK. The company need to follows the
UK based Employment Act, 1996 which also depicts rights of

employees. In this specific Act company can easily applies Maternity
leave and Paternity leave, Minimum wages. Holiday pay and others are
protected under UK government guidelines.
Evaluation:
From overall Pestle Analysis for Alt Labs company which specify to evaluate about
business performance and two factors generates from Pestle evaluation (Fuchs and et. al., 2021).
At the time of conducting Pestle analysis, there are issues from Economic and Technological
factors are evaluate for concerned organisation. In these two factors, the issues which creates:
Increasing of SME impact on Economic and Raising of Online shopping impact by
technological factor. Therefore, these two issues will not only create opportunities but also
having challenges in Alt Labs company profitability which elaborate in Scenario planning
model.
Part 2
2. Illustrate about the Scenario planning, model and discuss benefits along with discuss about
Infographic and Description of worlds.
Scenario planning is making the process assumptions or what having values towards the
future is going to be discuss the better business environment which will change within the light
of that future. The main purpose of Scenario planning is having to better optimise for making
plans and strategy to apply in specific business for generate positive way of outcomes. In which
it would applies certain level of models and practises such as Pestle, Scenario matrix and
infographic description presentation would help to generate information related with business
(Gnangnon, 2020). In perspective of Alt Labs Company is small based business enterprise in
which they use to provide business Digital service that makes to optimise better business
expansion. The concept the importance of Scenario planning is usually allows to mapping about
the future outcomes of specific business (Stephenson, 2021). As per the falling of business
certain plan which may not always to leads the disaster and it leads to increased risk and missed
opportunities. It will regulates on the basis to manage the staffs and growing the business by
implementing about generating positive outcomes (Hasanah, Budiman and Kanita, 2021). It also

provide to managing the staffs where it fluctuates about the cost price within better scenario
planning which provide shape or structure to particular business and organisation (Hu Wang and
Xu, 2020). Along with business of Alt Labs Company is need or require the IT skills candidates
which specify about to generate positive outcomes.
The Scenario Planning Model:
As per the Scenario planning model is to eliminate where two most common errors
within any strategic analysis where over prediction and under prediction towards the company
main issues where most of the organisation is usually scrutinise about made an strategic alliances
to analyse it effectively.
Source: (https://www.professionalacademy.com/blogs-and-advice/a-step-by-step-guide-to-
scenario-planning)

The model of Scenario Planning work in Alt Labs company which it contains about specific
process work:
Brainstorm future Scenarios: It is the first step which needed to decide as per according
to the time framework. It is been setting to be consider about on different factors such as:
• The life cycle of business related product.
• Political conditions of specific region.
• Competitors analysis.
• Technological Advancement.
As per above to be implemented within better systematic base of product and services which
determine hold to substantial value of organisation towards extended period. This is need to be
considered about to consider the changes effectively.
Identify trends about driving forces: It need to better focus on which going to
identification about different trends on which to identify about Who has an interest in these
decision? Who will affected by them? Who could influence them?. Apart from these questions
there is technical areas on which to need to be touch with journalists, people who can easily
support toward product along with suppliers, judges, lawyers and minister or many more.
Create a better scenario template: This is to identifying of the environment about to
better key factor have listed (Cheon, 2020). There are some of drivers which need to optimise in
some of following areas:
Society and its structure, including demographic, economic and political factor and public
opinions as well.
• Market and customer behaviour.
• Technology and Innovation related with product and services.
• Industry related between competitive structure.
• Organisation capacities and core competencies.
Develop a Scenario: It is main essential scenario planning which is improvise actual scenario. It
is need build a condition according to each factor we have evaluated in above steps and create
certain situation which generate trends of market (Hu and et. al, 2020). There is proper scenario
development is equivilant. If a person need to build a plot and then need about to develop story
around.

Evaluate the Scenario: Through the following step by step procedure where the scenario
team can achieve a balance between wild creativity and free form of imagination (Karpenko.,
2021). It is essential to mapping about the systematic process to follows by Alt Labs company
where they can attain their situation analyse in proper manner.
Evaluation:
On the basis of above model of Scenario Planning which is utilise for Alt Labs Company
to generate positive way of outcomes (Jackson and Dunn-Jensen, 2021). In above process steps
describe model how to make strategy and evaluate towards regarding specific scenario within
effective manner. This will also would create effective outcomes generate from given scenario.
Benefits of Scenario Planning for Alt Labs company:
• Scenario planning help to make decision which need to identify ranges of potential
outcomes and impact evaluate responses and manages for both positive and negative
possibilities.
• By making visualising on which potential risk and opportunities where business
would become proactive on reacting towards events.
• As there are number of template which are formalised framework for scenario
planning which would impossible to execute.
• Scenario planning will keep executives to understand effects with various possible
events. Finance operation is tend to execute to prepare team which can enhance to
prepare for initial stage of responses.
Scenario Matrix:
It is based on two key uncertainties that have been derived from all challenges that needed to
identified in certain steps (Hasanah, Budiman and Kanita, 2021). They are hence the basis for
building as well as describing within four base of scenario. Further more, within these four
matrix there is essential to be include two major uncertainty which gain possible outcomes
effectively.
People engage with Online Shopping In Covid-19 Scenario
Uncertainty 1
Scenario A: Positive influence of Online Scenerio B: Changes customer Buying

Shopping in Covid-19.
From Pestle Analysis, technology has play an
important role for contribute in economy
development. In today's 21st century where new
technology and resources to generate more
business to gain better profits. By integrating
of technology in different level it provides
more advancement of technology resources
like mobile, laptops and other electronic
gadgets where people can get to access
information easily to stored (Karpenko., 2021).
Due to Covid-19 situation, it has been create
more barriers towards customer shopping
pattern. But the evolution of online shopping
help to bring some positive change through
Technology. In this social media plays an
important role in human life which develop
their standard of livings within effective
manner (Muftuoglu and Liau., 2020). Many
option available where people can attain their
knowledge power increase and scrutinise
different base of knowledge.
Social media also engage to people and also
make them convenience for purchasing as per
comfort of their own home and workplace.
Shopping is made easier and make easier
through different e-commerce portals. In case
of Alt Labs company promotes more business
of consulting towards economy and provide
services in online platform where clients can
pattern and behaviour towards Online
shopping.
During Covid-19, many offline business has
been shutted down, but there is new innovation
of online shopping which changes buying
pattern of buyers and behaviour. As customers
are easily commence to buy their product and
services through online and other websites as
per their convenience. This is an opportunity
for company like Alt Labs who usually deals
with online and digital commerce service
facilitates. They can promote and target
customer effectively. Through social media
platform where Alt Labs can promote their
products and services in different social media
like Instagram, Facebook etc. By considering
this practice it would increase sales and
demand as well. Alt labs company can easily
retain their existing and new customer as well
as provide them new offers in their product and
services (Kazaryan, 2020). As the overall work
is regulates of Alt Labs through digital
commerce in which this would help to better
circulate digital services effectively. Planning
to establish their online digital business in
other international region like United kingdom.
In that, social factor and technological factor
would be positive aspect, because of having
different segmentation of market along with
good of scope of advanced resources in United

approach as per their comfort by reviewing in
proper manner (Kazaryan, 2020). This is the
reason that assessing of Pestle analysis
technological factor is one of the factor which
enhance more technologies based resources
effective manner.
Kingdom (Kim, 2020). Therefore, there would
be negative impact on other offline business in
terms of their growth and not attain better
competitive advantages.
Uncertainty 2.
Increasing of Small Medium Enterprise Scenario
Scenario A: SME's generate more
opportunities in economy.
The Small medium enterprise is an small
innovative idea where they not only trade
business but also generate opportunities like
Employment, better scopes of investments and
business. For example: In United Kingdom, in
their economy SME business has plays an
important role to create more business
productive (Maicas and et. al, 2020). Alt Labs is
also online digital small business where they
contribute for economy. Apart from it, Alt
Labs would prevails more opportunities of
employment and online business where other
companies are approached their services for
more business productivity.
The existence of Small Medium enterprise
plays an important role in economy of every
particular region. According to the survey that
SME business are creates more benefits
Scenario B: Challenge to sustain for long
term in competitive marketplace in Covid-
19.
Due to Covid-19 and global lock down many
business are faces challenges to sustain within
long term in competitive marketplace. It would
create similar situation for Alt labs where they
can face less client engagement. This would
directly impact on Alt labs business where they
need to reduce their cost for increasing more
sales and clients.
On the basis of negative impact can generates
major implication by SME business where one
factor could be revenue. As the capital invested
by the SME is lesser on which they can target
customer on the basis of income factor.
Employees are less engage because in SME
business there is less number of staffs and also
having small department with more chances of
getting to know co worker and managers on

towards United Kingdom economy where it
provides better opportunities like employment
and increase the standard of living of people
effectively (Marimuthu, M., Kumar, D. and
Chhagan, M., 2020). Similarly due to 70% of
SME business are existed in United Kingdom
which increase the value by provide more
business in every segment such as hospitality,
construction, food and beverages and many
more. From these there is one business
consulting firm called Alt Labs Company
which is UK based small business that offer
consulting services to other business clients
(Muftuoglu and Liau, 2020). This is the reason,
the growth of online shopping and SME
business prevails more business outcomes.
personnel level (Maulana, Oktaviaman and
Farah., 2020). Through result the employees
may feel more invested within their work
because they can mapped performance directly
affects to everyone within the company (Alam,
Nasir and Rehman, 2020). It is fact that
economic factor one of benefit is expand by
the SME business where they generate more
business outcomes but the more influence of
Large enterprise can create affect on SME
business in term of profitability and
competitive advantages (Yang, Sliusarenko
and Ferraro-Doucette, 2020). It can vice versa
as for example in United Kingdom the possible
influence of business is having SME which it
creates more competitive advantages towards
effectively attained. As per the decide of time
Infographic Worlds:
The business infographic is include better websites to show about as presentation regarding with
certain information which would generate more business outcomes effectively. And it has
provide pictochart help to show relevant information about certain information.
3. As per above report presentation highlight certain recommendation for future strategy
development in the organisation.
On the basis of above report where overall first part is consisting about Pestle Analysis where
two factors are plays an important role to create impact on Alt Labs company (Ndofirepi, 2020).

As this company is Small business which is based in United Kingdom and it also specify about
its main business offering which is offering business consulting to business enterprises along
with create small jobs opportunities to potential candidates (Wesseling, Bidmon and Bohnsack,
2020). There are some recommendation towards Alt labs company perspective such as:

• The company Alt Labs venture is entitled for providing business development in United
Kingdom economy where it surpasses to better business opportunity for gaining positive
outcomes (Dyba, Gernego and Oliynyk., 2020). As the increasing of SME business and
online shopping scope it is opportunity for Alt Labs business venture to make certain path
ways where they can generate more business expansion within effective manner.
• Company need to suggest for taking participate into new resources attainment which will
increase the efficiency of manpower, business development scope of taking participate in
digital marketing process (Marimuthu, Kumar and Chhagan, 2020). This would provide
more opportunity in promotion and advertisement in digital marketing practises which
would generate better competitive advantages.
• Alt Labs company can generate their leads from existing customers to offer discounts
and attract references people through online perspective format. This would must
improve their research development team and marketing which can prevails more
business opportunities effective manner (Omer, Yildirim and Forman, 2020. More resources
like equipments and electrical type of product and services can implement by Alt Labs
company. Apart from it, promoting more business in social media platform to gain more
competitive advantages in business succeed.
• The future strategy for Alt Labs company in leads towards digital marketing that makes
more development to gain more competitive advantages. Different advancement
technology Artificial intelligence is upgrading more generation which will help to Alt
Labs company for making employees increase the efficiency.
• It is important to make more social engagement as many people are spending their most
of time in social media platform, as this would be create better opportunity for making
higher benchmark in competitive marketplace.
• Alt Labs have suggest to make their personalise content ability like social media or email
for making engage towards new audience (Velter, Bitzer and Kemp, 2020). This would
create benefit for increasing in their sales. That's why 90 percent of Business to Business
marketers within use it.
• In recent world, the emerging technology are popping up within market, within helping
business in every kind of industry create better solutions towards their clients. Through

out the investing which makes client to happier which is no longer (Peterson and
Crittenden., 2020). This practise would help to Alt Labs to make their strong relationship
which gain more positive outcomes to effectively attained.
4. Reflective statement by highlighting on the basis of learning experience.
On the basis of my personal experience to forming business strategy towards small
medium enterprise. In this I have chosen United Kingdom base small venture called Alt labs
company (Yallop and Seraphin, 2020). This particular company is usually deals with provide
business related consulting services and also offer online related activities like website design,
make people engagement which would gain more reviews and suggestion through online as well
offline (WStats, V.M., 2020). As per the report is concerned during making of Pestle Analysis I
have approach this concept to meausre opportunities and challenges for my selected company
Alt Labs. In which I got to analyse that increasing of SMEs is more leads to contribute towards
Economical factor and Online Shopping making leads to Technology factor in effective manner
(Stephenson., 2021). Apart from it, I analyse the infographic factor and planning Scenario
regarding with company perspective as situation which arises related with Online shopping and
increasing of SME in Covid situation (Jackson and Dunn-Jensen, 2021). For making this proper
understand I approach Scenario Matrix where four quadrants where in each quadrant I denote
positive and negative aspect of above both situations. Further more, by considering 2-5 years of
estimating of time frame can create more long term sustainability within competitive market
place. By making infographic content regarding with online shopping create more influence
within consumer daily life as well as it will makes increasing the standard of living (Utami,
Nugroho and Noviyanti., 2020). Due to Covid situation there is assumption which I scrutinise
that people avoid crises of pandemic and make themselves to involve in social media and online
shopping to gain positive outcomes.
CONCLUSION
From Above the report of business strategy which specifies in form of summarisation
where external environment and analysing the pros and cons for conducting Pestle Analysis
which also gain effective competitive advantages. In pestle Analysis it helps to allows to online
shopping and increasing SME business which creates in economical factor and technology to

gain more competitive advantages. Online Shopping and increasing of SME would be benefit
toward United Kingdom. Apart from it, to attempting infographic content and analysing the
Scenario planning which consist on the basis of four major quadrants where positive and
negative outcomes which provide elaborate information regarding with Scenario planning
aspects. Infographic presentation is provide general description which previals more information
in consice manner.

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