Business Plan for Scoop Delight: Offering a Wide Range of Vegan Ice Creams

This presentation is a business plan for Scoop Delight, a company that offers a wide range of vegan ice creams made from non-dairy products. It includes a detailed analysis of the business idea, products and services, pestle analysis, swot analysis, competitor analysis, segmentation, targeting and positioning, marketing mix, and financial information. The aim of the company is not only to sell a large number of vegan ice creams but also to consider the health of the person so that they can enjoy without considering the problem of weight gain.

NEW BUSINESS

TABLE OF CONTENTS
• Introduction
• Type and description of business idea
• Description of Products and services
• Pestle Analysis
• Swot Analysis
• Competitor analysis
• Segmentation, Targeting and Positioning
• Marketing Mix
• Financial information
• Conclusion
• References

INTRODUCTION
• The presentation is based on the business plan
that is associated with the company offers
large variety of vegan ice creams that is made
from non- dairy products.

Type and description of business idea
• So by considering these factors and also to resolve this issue, Scoop
Delight presents wide variety of vegan ice creams which is made
from the milk that is obtained from the non-dairy products.
• The company's aim is not only to sell large number of vegan ice-
creams but also considered the health of the person so that they can
enjoy without considering the problem of weight gain .

Description of Products and services
• Scoop Delight will offer wide range of vegan ice-
creams that includes various different flavours that
is Dark chocolate, Almond sea salt , cashew, coffee
Hazelnut etc.

PESTLE ANALYSIS
• Political factors
• Economic factor
• Social factors
• Technological factors
• Legal factors
• Environmental factors

SWOT ANALYSIS
• Strength
• Weaknesses
• Opportunities
• Threat

COMPETITOR ANALYSIS
• Product
• Pricing strategy
• Promotional strategy
• USP

CONTINUE…

SEGMENTATION, TARGETING AND POSITIONING
• Segmentation
• Targeting
• Positioning

MARKETING MIX
• Product
• Price
• Place
• Promotion

FINANCIAL INFORMATION

CONCLUSION
• From the above report it can be concluded that in order to incorporate new business, an entrepreneur
should have the clear idea and objective about the goals to achieve.
• The business plan is based on starting a new company name Scoop Delight which offers ice- creams
which is made from plant based ingredients and non dairy products.

REFERENCES
• Dal Mas, et.al, 2021. Translating knowledge in new entrepreneurial ventures: the role of
business plan development. VINE Journal of Information and Knowledge Management Systems.
• Jukova, et.al, 2019. Planning a new business: typical mistakes of a business plan in the service
sector. Journal of Environmental Management & Tourism. 10(3 (34). pp.441-447.
• Bullock, et.al, 2020. Investigating the role of health halos and reactance in ice cream
choice. Food Quality and Preference. 80.p.103826.
• Bocken, et.al, 2020. Sufficiency business strategies in the food industry—The case of
Oatly. Sustainability. 12(3). p.824.