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Conference and banqueting management assignment

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Added on  2020-01-07

Conference and banqueting management assignment

   Added on 2020-01-07

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CONFERENCE AND BANQUETINGMANAGEMENT
Conference and banqueting management assignment_1
TABLE OF CONTENTSINTRODUCTION............................................................................................................................3TASK A...........................................................................................................................................3a) Size and scope of conference and banqueting in UK ............................................................3b) Analysing different influences which have shaped the given industry ..................................4c) Evaluation of performance and quality review techniques ....................................................6d) Factors to be considered when organizing off-site conference and banquet .........................7e) Key menu for conference and banquet events ........................................................................7TASK B............................................................................................................................................8a) Strategic and operations issues involved in effective management .......................................8b) Evaluation of suitability range of production system and style of food and beverage stylefor event ......................................................................................................................................9c) Ergonomic consideration for event ........................................................................................9CONCLUSION..............................................................................................................................10REFERENCES...............................................................................................................................11
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INTRODUCTIONConference and Banqueting is considered as a part of the hospitality sector where certainevents are done in form of wedding gigs, parties, dinner, conferences, etc. UK is now becomingas a major hub for different types of corporate companies and it shows different opportunitieswhich persist for the entrepreneurs (Henderson, 2011). This booming demand of UK corporatesector has enhanced the demand for different types of hospitality services and with thisconference and banqueting has got the major importance. Conference can be defined as anacademic, business, professional, trade meeting which exist between different parties whoworking same or different organisation. On the other hand, banquet is a charitable gathering acelebration which involves a large mass of individual. This present document has been preparedin order to understand the size and scope of conference and banqueting industries within UK.Further, this report will also showcase on strategic and operational issues which exist at time ofmanaging particular event.TASK Aa) Size and scope of conference and banqueting in UK From last one decade or so, the conference and banqueting sector within UK has got anenormous hike and with this, their exist growth and development in this sector immensely.Moreover, mentioned country is giving stiff competition to different other countries inconference and banqueting sector (Roy and Cornwell, 2003). Further, each and every globalhospitality venture possess this facility because apart from satisfying their leisure guest,conference and banqueting increases ventures revenue, growth and productivity. It providesdiversification in the hospitality sector and with this firm gets competitive advantage over theirrival competitors who works in same industry.Moreover, from the research it has been found that people who attend meeting,exhibitions, conferences in UK are much higher as compared to the one's who comes forspending vacations. Further, nowadays UK is becoming a business hub and top executive'scomes from different countries to have their corporate meetings (Smit, 2000). Moreover, UK hasturned out a crucial player in hospitality sector worldwide because organisation provides servicesat best of the price to their different clients. Moreover, the market of hospitality in UK has been
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estimated approximate £20 billion to UK economy which will include spent for differentoccasions which is done by the representative or the organiser.Further, it is found that the size of conference can be measured on different basis and theycan be in form of small, middle and large ranged depending on the day conference would be heldand also the number of individuals who will participate for the particular conference. A smallranged conference is generally done for a single day and participants who took part under this arearound 500-600. Further, medium range conference generally held for around 2-3 days and thenumber of individuals who attend such conference ranges from 800-1000. At last, their exist alarge range conference and the duration for the same is around a week. Further, the number ofparticipants who take part in the same ranges from 2500-3000.Further, there exists around 6800 conference and banquets venues in UK and mostly ofthem are under the name of big hospitality brands like Hilton, Marriott, Ritz-Carlton, etc. Therealso exist abundant number of meeting rooms which is also provided even by a small hospitalityventure (Szende, 2009). Moreover, one essential element which is required in conference andbanqueting is availability of important assets with upgraded facilities. This can be in form ofprojector, a large screen, adequate sitting arrangement and giving necessary elements to attendersat the time of conference. There scope is vast and the same can be seen with the contribution theyare making into travel and tourism sector. These hospitality firms generally emphasise on givingbest of the services to the customers so that they can increase their revenue as well asproductivity. Apart from it, managers also knows that they are only the major source of theirincome.Further, the size and growth of hospitality firm is increasing on constant basis and it isnecessary for the business venture to take different initiatives to attract customers towards it.Meeting are one of the major platform which is improving the brand image and profitability levelof business venture. Different conferences are taking place and mostly it is done by MNC'sbecause head of different arena gathers at a particular place.Furthermore, there are different types of venues available which hospitality ventureprovides to the clients and customers. These are majorly indoor and outdoor venues. Further, inUK only, there are thousand of independent venues. Football venues, castles, halls are also madevenues when there exist any program or occasion. Conferences on the other hand are also ofdifferent types and manager of hospitality venture has to arrange the same accordingly. There arepublic conferences, conferences with exhibitions, virtual conferences, etc. Banqueting is one of
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