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Research Study on Marketing Strategy of Uniqlo Company

   

Added on  2019-09-26

7 Pages1468 Words453 Views
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SLIDE: IntroductionThe focus of the research study is to improve the marketing strategy of the Uniqlo Company in order to boost the sales volume within the particular period of time. The marketing strategy playsan important role in enhancing the revenue generation through attracting the target audience which enables to achieve the mission and vision of the company.Aim of the studyThe aim of the research study is to determine the measures in order to improve the marketing strategy of the company. Introduction of Uniqlo CompanyThe Uniqlo Company is a Japanese casual wear which is completely owned by the fats retailing company. The company currently operates in fourteen countries other than the Japan. It is founded in the year 1949 at japan. The total employees of the company are approximately 30,000, and the company comes to the fashion retail industry ("Mens, Womens & Childrens Clothing | Lifewear | UNIQLO UK," 2017). Mission statement of Uniqlo CompanyThe mission statement of the company states that the company provides the high quality of products and services to all the categories of social groups in order to make them feel better which enables to change the world little better. The company is continuously improving its unique style through innovative skills and technology in order to provide the competitive advantage to the company.Vision statement of Uniqlo CompanyThe vision of the company to become world’s number one casual apparel brand through satisfies the customers with the high quality of products and services. The company is usingmanagement model in order to control the production which minimizes the retail prices.Aim of the studyThe aim of the research study is to determine the measures in order to improve the marketing strategy of the company.

Introduction of Uniqlo CompanyThe Uniqlo Company is a Japanese casual wear which is completely owned by the fats retailing company.The company currently operates in fourteen countries other than the Japan. It is founded in the year 1949 at japan. The total employees of the company are approximately 30,000, and the company comes to the fashion retail industry ("Mens, Womens & Childrens Clothing | Lifewear | UNIQLO UK," 2017). Mission statement of Uniqlo CompanyThe mission statement of the company states that the company provides the high quality of products and services to all the categories of social groups in order to make them feel better which enables to change the world little better. The company is continuously improving its unique style through innovative skills and technology in order to provide the competitive advantage to the company.Vision statement of Uniqlo CompanyThe vision of the company to become world’s number one casual apparel brand through satisfies the customers with the high quality of products and services. The company is using management model in order to control the production which minimizes the retail prices. SLIDE: Research methodologyThe research is exploratory in nature which mainly focused on the assessment of the industry andinternal environment of the company in order to improve the marketing strategy of the company. The case study method is used to conduct the research study in order to gain the in-depth understanding of the policies and strategies of the company. The customer survey is done through questionnaire tool for determining the perceived value of the products and services in theeyes of the customers. The mixed method of research design is used which is a combination of qualitative and quantitative research. The mixed research design method helps to collect the

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