Search Engine Marketing PDF
13 Pages3749 Words479 Views
Added on 2021-01-03
Search Engine Marketing PDF
Added on 2021-01-03
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Search Engine marketing
Table of ContentsINTRODUCTION...........................................................................................................................3MAIN BODY..................................................................................................................................3Use of search engine marketing and how it is important for business process......................3Two main categories of search engine marketing and how it is important and why (paid searchon Google)..............................................................................................................................5Organic search and Pay per click advertising and comparison. ............................................8Different companies used the search engine marketing and technique best for whichcompanies. .............................................................................................................................9CONCLUSION..............................................................................................................................10RECOMMENDATIONS...............................................................................................................11REFERENCES..............................................................................................................................12
INTRODUCTIONSocial engine marketing is the most common technique that help for increasing thebusiness process all over the world. It will be beneficial in the competitive market to maintaintheir enterprises activities. This report will discuss about the specified used of search enginemarketing and how it can be beneficial for business operations and functions. This assignmentwill describe the two main categories in the search engine marketing and how this conceptimportant in the paid research on google. Furthermore, There are different type of keyword usedin the search engine marketing that how it includes the right keyword in the website. Thisassignment will describe the Pay per click and organic search comprises in briefly. At last task, itwill discuss about that which companies has beneficial for search engine marketing. MAIN BODYUse of search engine marketing and how it is important for business process.Search engine marketing is the best practice of business process that uses different typesof paid advertisement. This will help for appear on the search engine results pages.Advertisement is the best part of search engine marketing to promote their product and servicesin the marketplace. Many companies have used the various types of promotion tools andplatform to explore their business activities. This platform is beneficial that support to managethe marketing of website and applications (Yvonne and Peter, 2016). This is basically about togain the visibility on search engine where many user search the different types of services andterm regarding the business process. It will help for maintaining the ranking of organizations inglobal marketplace. There are different ways to use the search engine marketing in the businessprocess. Generate new leads- The lead generation through Search engine marketing which isuseful for identifying the consumer demand in the marketplace. It is all about to bring thepeople into their funnel sales. Lead generation is collecting all the intelligence ofcustomer to known about the audience and targeting according to their interest. It is alsoconsisted of different things to send the survey with the help of mail and fulfil the needand requirement of business. Social media can makes process easier because theimportant information related the services share to the people. There are large number ofuser increases by using different platform such as twitter and Facebook and social mediaetc.
Sell products- Search engine marketing is useful for selling the product in themarketplace. It also beneficial for increasing the visibility of website where all theconsumers can easily check the availability of product and services in proper manner.Internet will help for increase more traffic in the business and promote their goods orservices (Bernard and Theresa, 2017). Customer now turn into the internet to searchparticular product with the help of search engine marketing and this will help fortargeting the traffic of website (Search engine marketing, 2018). Many users can use thespecific keyword to search the product on google. In this way, it is necessary fororganization to use this concept for managing the enterprises aspects and listing largenumber of search engine pages result or outcome to their consumers. Build their product- Search engine marketing is an effective process that help for growthe business operations and functions. It also used the different type of advertisementplatform to represented an effective way on the website. The organizations are appliedthe proper time and resources for building an effective quality of product in marketplace.Peoples are more willing to buy the best product with the help of search enginemarketing. The firm is mainly focused towards the audience to build trust by using searchengine and also provide various option for user to follow some procedure to identify thebest quality of product in marketplace. Divert traffic from their competitors- Many organizations can register to use owndomain name that easily undercut the name of brands. This process will happen with thehelp of search engine marketing. It can be used the relevant marketing which diversifythe customer from their commercial websites. Search engine marketing is used thedomain names which is the best tool help for steal traffic away from the high brandprofiles.
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