Search Engine Marketing

Search Engine Marketing
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Table of Contents
Search Engine Marketing ...............................................................................................................1
INTRODUCTION...........................................................................................................................3
Overview of search engine marketing ........................................................................................3
The ways in which search engine marketing technique works ..................................................5
CONCLUSION ..............................................................................................................................7
REFERENCES................................................................................................................................9
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INTRODUCTION
Search engine marketing is a technique used by the company to increase the visibility of
their website and portioning it through search engine result page. These are kind of paid ads and
the company targets certain keywords and as user searches for that word the ads appears to them
and motivate customers to click on that and buy. It is an important tool and technique for digital
marketing as it provides a greater opportunity to advertisers and company to put their ads in
front of motivated customers and stimulating them to buy from them. In the further report an
overview about the search engine marketing, the reason for using it and the benefits of using the
technique will be discussed. Also the way in which the technique works will also be examined
and also how this technique is being used by the businesses as part of their digital marketing
strategies. There are various tools which are used in search engine marketing such as SEMrush,
word stream, Google Ads, super metrics, spy fu etc. it helps the marketers to manage and
monitor the paid search ads. This technique is also called pay-per-click advertising and the
reasons marketers use this technique is that it is easy and build traffic quickly. Also the users
trusts the search engine result page and there are greater chances that user will click on the ads.
As the trend of online shopping is increasing therefore search engine marketing becomes a
crucial platform for advertising and highlighting their website.
Overview of search engine marketing
Search engine marketing is an effective technique to enhance the presence of the
company website on the search engine result page. This technique helps the company to attract
good and qualified traffic to the website of the company. It is tool to multiply the visibility and
promoting the website so that the objective of the company can be achieved to increase the sales.
It is the tool in which when the user searches for any keyword related to the keyword selected by
the company the ad appears at the top in the search engine result page (Hassan. and Dadwal,
2018). The aim is to optimize the search engine advertising of the company. It is a kind of paid
advertising.
The search engine marketing is used to generate the qualified traffic is an advantage as it helps to
direct the traffic and accelerate the user to the website of the company
It is also used to generate the visibility even if the user does not click on the ad but the ad is
visible to the user and it makes the brand associated and familiar with the user.
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