Search Technologies Report docx.

Running Head: SEARCH TECHNOLOGIES 0
SEARCH TECHNOLOGIES
Report
FEBRUARY 28, 2020
STUDENT NAME

SEARCH TECHNOLOGIES 1
Contents
Introduction................................................................................................................................2
Search technologies....................................................................................................................2
Conclusion..................................................................................................................................5
References..................................................................................................................................6

SEARCH TECHNOLOGIES 2
Introduction
The paper is focused on researching about leveraging search technologies in the
context of managing information systems. Search technologies have used for finding different
types of results based on the keywords, which has provided by a searcher. Google is the best
search engine all over the world because of new techniques and approaches. Google has
achieved the first position in the field of searching. This report will discuss the different
search techniques of the company. it is the best approach to manage different types of
outcomes (Hendler, 2010).
Google was created for the searching process of web pages, which provides proper
information about something. In addition, Google has faced huge competition from Yahoo.
However, the firm has used the PageRank algorithm for linking pages for better information.
The company has changed its business model to capture advertising revenues. The company
has earned $16 billion form advertising service, which is a service to show ads between the
contextual search. DoubleClick generated a new way to access aggregate data (Bower, 2016).
Search technologies
There are different types of searches available in the web search. The company has
invented new methods for improving the basic knowledge and benefits of advertising.
However, DoubleClick has used it for managing an advertisement. In addition, Google has
invented basic processes to manage search processes. It has included other applications as
well, such as google earth, google maps, and health as well (3rdisearch, 2019).