Sustainability and Profitability of Industries

Section 1
Answer 1
According to me, the sustainability of any industry in the market for a shorter or a longer term
typically depends on the inputs fetched in by the organization to make its products reachable and
visible to the customers. Every organization creates a value of its own. A company which is not
able to generate profits or is giving a poor show in the stock market is ceased to exist. I feel that
the consumer goods industry can perform exponentially, as the products are generally
consumable and will never lose the interest of the customers as it is their necessity. The
technology companies like Apple are losing interest these days due to the launch of highly
expensive smartphones with all basic specifications of their previous models.
Answer 2
Some companies prove to be highly profitable, probably due to less competition in the market.
Also, emerging companies need to merge with the existing ones to earn profits. The stability and
profitability of a company depends on the raw materials, labor, cost, production facilities etc. put
in, to yield consumer friendly products. Promotion of the products also decides the
approachability of the company to the customers. These days, doing this is very important,
because effective marketing strategies bring lot of revenue to the company. For example, a newly
emerging chain of groceries in Delhi NCR, MILKBASKET was launched in 2015 with an
investment of 50 lacs and serving 22 households only. Today it serves around 1.5 million
customers. The key points to success are impressive marketing strategies, at the door delivery,
minimum cost delivery etc., which attracts the customers.
Answer 3
I would recommend the consumer goods industry for my strategy project as such industries
continue to grow because the products that are manufactured by such companies are always in
demand in the market. If the company keeps intact the quality of its products, it will continue to
excel. The best examples of consumer goods industry is TATA. Founded in 1869, with a capital
of Rs.21, 000, it’s a conglomerate today registering a turnover of over $1 billion (Ruti, 2016).
References
Ruti, M. (2016). Why Some Things Matter More than Others: A Lacanian
Explanation. Constellations, 23(2), 201-211. doi: 10.1111/1467-8675.12224