This paper explores the competition and market forecasts for Asda's food hall and home decorating department. It analyzes the growth trends and potential revenue opportunities for the store. The main competitors in the food hall department are M & S, while the home decorating department faces competition from M & S, Debenhams, and other local stores. Market forecasts indicate a growth in food sales for Asda between 2019 and 2020. The study also highlights the factors influencing the modern food consumer and the potential revenue growth in the home decor market.