Management and Leadership Assignment

Added on -2019-09-20

| 4 pages
| 935 words

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Section AQuestions Part 1:a. Introduction:The case talks about the ideas, plans, challenges, threats etc. that Ryotaro Kurosawa, president of The Freakomon Company (Freakomon) is facing in the introduction of a new video game controller in the market. The vision of the company is to expand its customer base in the gaming industry which is codenamed as ‘Rashomon’. They are trying to introduce such a product that can be used by all sections of people like women, children, adults, etc. and the game is not limited to the teens and young men only. In context of this vision, the document contains an analysis of the competitive trends in this industry in the early 2000s because the company is pioneer in such a product. The document also talks about the periodic market cycle of the video game. Since no new product can be introduced without thesupport of senior management people so the leadership of Kurosawa is mentioned and the aims of ‘Rashomon’ too. b. The stakeholdersIn the above diagram, the internal stakeholders are affected by this new product. The motivation, success and promotion of the employees depend on the success of this new product in the market. Similarly, the manager has the responsibility of managing people so that they deliver their best and make this move a success in the market. The owners of Freakomon are concerned about their long term growth and success which is related to this launch of the product.
In the same way, the external stakeholders are associated with this because the customers are directly benefitted if they get this product, they will get something new, shareholders will invest in building this, creditors lend their money for successful launch and production, etc. c.Competitive position of Freakomon using Porter’s Five Forces ModelForces Competitiveposition ReasonBargaining power of suppliersMore/HighNo other company had ever released such a controller and it was altogether a different model. So, it could have an advantage of a monopolist in the market and hence it can bargain with the buyers as they do not have the option of buying this from any other supplier. Bargaining power of buyersLess/LowThe competitors of Freakomon like Sony, Microsoft etc. did not introduce any such thing in the market, nor were they planning to. So, the buyers did not have the option to buy the similar product from any other company. They had only one choice if Freakomon introduces this new concept in the market. So, they had relatively less bargaining power. The prices would be non-negotiable betweenthe buyers and Freakomon. Threat of new entrants Less/LowThe barriers to entry in this gaming industry are high. This is becausethe established players in this industry like Sony, Microsoft and Freakomon have invested largely in this industry. So, the new entrant will have to arrange for huge capital to enter this industry. Also, the existing players have well-established distribution networks and huge customer base which is very difficult for a new entrant to capture. Threat of substitutesLess/LowThe company Freakomon does not have threat of substitutes because it is introducing this kind of product for the first time in the market and no similar products will be introduced in the short run. However, with the advancement in technology and replication of the model, other companies may also come up with similar or betterproducts. Industry rivalryMore/HighFreakomon has many big competitors like Sony and Microsoft who are well-established players. They have established the trend of targeting the young fans in this industry. Also, they have advanced technology and huge networks of distribution. So, they create rivalryin the industry. d.Recommendation for information systems (IS) or information technology (IT) that could support Freakomon’s approach to improve its strategy:Freakomon should use cloud based technology so that it can successfully manage its customer relationships. The vison pf this company is related to expansion of its customer base and it aims to target many different sections of the people. So, for this, the company needs to establish its relationships with the customers so that they get interested in this innovation and they easily accept this

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