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Security and Legislative Issues Faced by F&M

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Added on  2020-02-05

Security and Legislative Issues Faced by F&M

   Added on 2020-02-05

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INTERNET AND E-BUSINESS
Security and Legislative Issues Faced by F&M_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Environment needed for e-business and types of business transaction............................11.2 Benefits and barriers to a business considering their online presence.............................21.3 Security and legislative issues faced by F&M.................................................................31.4 Different modes of communication available to e-business.............................................4TASK 2............................................................................................................................................42.1 Internet technologies and their importance......................................................................42.2 Main features of HTML...................................................................................................52.3 Functions of clients-servers and browsers along with role of search engines..................52.4 Use of intranets and extranets within business.................................................................6TASK 3............................................................................................................................................63.1 Different e-business models to generate revenue.............................................................63.2 Comparing two revenue models by assessing their benefits and challenges...................73.3 Future developments in e-business revenue models........................................................7TASK 4............................................................................................................................................84.1 Key elements of a good website design structure............................................................84.2 Impact of well-designed website on e-business...............................................................84.3 Issues concerning website usability..................................................................................9CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
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INTRODUCTION Internet and e-business is the latest concept in the field of development of businessorganization and many of the venture rely on that for increase in their sales and productivity.Electronic business is considered as the application of information and communicationtechnologies in order to support the business activities (Ifinedo, 2011). Further, it is also used asa tool to provide superior customer service, streamline the business operations and increase insales with reduction in the cost. By taking the above topic into consideration, this present reporthas been prepared on Fortnum & Mason who creates exceptional gifts hampers that ranges fromhome made chocolates to different varieties of vines. Further, organization has developed intodepartmental store and they focus on serving all kinds of tea, preserves, biscuits, etc. Thispresent report will focus on various benefits of e-business model for the cited firm which willlead towards increase in revenue and sales. TASK 11.1Environment needed for e-business and types of business transaction E-business shows conducting of business activities with the help of the internet. Thisprocess involves both internal and external process like developing customer relationship,financial and administrative system, human resource, supply of goods, etc. Further, the internetand Information Communication Technology (ICT) plays a crucial role in order to increase theeconomic growth, revenue as well as productivity (Oliveira and Martins, 2010). Mentionedorganization is dealing in many operations and now they are planning to run their operationsonline too. With this effect, their presence will be known to large mass of people and they will beable to attract customers towards their products.For effective e-business implementation condition which will be in favor of Fortnum &Mason (F&M) has been described down under :Retail to customers, personally: This is the easiest and simplest form of conductingbusiness where individual enters to the organization, buy the item and pay with eithercash, debit or credit card.Retail to customers not personally: Under this process, F&M sells their products to thecustomers without having any personal interaction. Here, individual can order their1
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product from the catalogue through phone or can purchase online through official websiteof F&M.Business to business model: Cited firm use this sort of transaction in the virtual marketplace in order to make a positive, global and worldwide network between the customers(Ifinedo, 2011). For instance, manufactures directly contact to online organization likeebay, amazon and these firms sells the organization product. This lead to the promotionof both the ventures and they are able to earn good amount of revenue.Customer to Customer model: This in short known as C2C model where F&M focuseson developing relation with the customers. With the development of the website, citedfirm is able to develop implement Customer Relationship Management (CRM) techniquewhich will help them to develop better relationship with their customers.In addition to it, there are micro and macro environment of F&M as well. In this context,macro environment is comprise of social, legal, economic, political, technological andcompetitive factors. Contrary, micro environment includes organization itself, customers,suppliers, competitors, intermediaries and public at large. 1.2 Benefits and barriers to a business considering their online presence E-business is considered as most effective and attractive process because of their lowstart-up costs when it is compared with the traditional brick and mortar. Further, technology beenupgraded day by day, it is essential for F&M to select the online platform in order to increasemore of the sale of their products and also to develop effective goodwill (Zott, Amit and Massa,2011). These online source are less expensive too which is in budget of all the enterprises.Benefits:With the effective implementation of the e-business models, management of F&M willbe able to reduce their transaction cost. Further, they will also able to develop effectiverelationship with their customers and stakeholders which will improve their efficiency infunctioning the tasks. Further, some major benefits of online business is:Worldwide existence: This is the biggest advantage with F&M that they can conduct theiroperations throughout the globe and can attract audience with their effectiveadvertisement on commonly used websites. Further, online customers are not interested2
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