Security of Personal Data on Internet

This research paper focuses on the importance of securing personal data on the internet and ways to avoid data theft. The case study of Facebook and Cambridge Analytica is used to highlight the issue. Mixed methodology is used to collect qualitative and quantitative data from primary sources.

Running head: SECURITY OF PERSONAL DATA ON INTERNET
Security of personal data on internet
Name of the student:
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1SECURITY OF PERSONAL DATA ON INTERNET
The problem statement for this research topic is security of personal data on the internet.
The issue will centre on data theft and security of personal data on the social sites and internet.
Due to the increasing popularity of online networking sites, the security of personal data on the
internet have become extremely essential (Benson, Saridakis & Tennakoon, 2015). The internet
users provide a large amount of their personal information online and therefore security is a key
issue. The case study of Facebook and Cambridge Analytica will be used as the research
problem. The issue took a serious turn when the people came to know that Cambridge Analytica,
a data firm got hold of millions of internet users’ information. The reason behind acquiring this
information is to develop software for manipulating the political campaigns to target the
probable swing voters. Donald Trump’s presidential election of 2016 was also included among
the political campaigns (Bertino, 2015). Data Analytica exploited Facebook to gather personal
information of the users and build models for knowing about their private matters. The data was
gathered by this firm through an app named, ‘thisisyourdigitallife’, which was developed by a
Russian American researcher.
The research is aimed at finding the importance of securing personal data on the internet
and the ways by which users can avoid data theft. The specific purpose of the research is to find
out the extent to which personal data is secured on the social networking sites and internet
(Ferreira et al., 2015). The following objectives will be able to solve the particular problem.
 To find out the importance securing online data
 To find out the extent to which personal data can be shared in social networking sites
 To find out the impact of online data theft and the preventive steps

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For carrying out this particular research, both qualitative and quantitative data will be
collected from primary sources. Therefore, it can be said that mixed method will be appropriate
to work on this research. This is because mixed method will be helpful in collecting the
qualitative as well as quantitative data (Hinz et al., 2015). Primary analysis will be done on the
basis of the information and facts received from the respondents. Any previous instances of data
theft in Facebook will be considered as secondary sources of information while carrying out this
research work. Thus, mixed methodology will be effective in this particular research of data theft
and security of personal data online.
The primary data analysis will be collected by conducting personal interview with the
respondent such as the users whose information has been leaked. Other users will be surveyed by
means of questionnaire, which will contain only close- ended questions in order to avoid
biasness. The staff of Cambridge Analytica will also be enquired by means of group meetings to
know the reason behind this issue. The political members associated with this scandal will also
be interviewed either face- to- face or via telephone to know about their real intention.
There will be 300 sample selected for this research. These samples will be further divided
into 5 categories based on politicians, Cambridge Analytica members, Facebook staff members,
Faceboo users and other common internet users. The categorization of the sample will be
effective in extracting relevant information.

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References
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