Md Imrul Jobaid , Kamrun Naher 144was an assembly plant the import duty would be 10 to 15% though the government reduced the GST on EVs from 12 to 5% (CarAndBike, 2019). For the PESTLE analysis perspective, India has low score having 17.14 percentile in 2017 in case of political stability and violence absence because of hostile diplomatic relation, terrorism and increase in corruption (Marketline, 2019, 04). So, though the ease of doing business score is above average, 67.23, (The World Bank, 2019) it will be difficult for Tesla to maintain and build relationship with the stakeholders enforcing contracts issues along with high import tariff (CarAndBike, 2019). Further, in the economic aspect India is an FDI restrictive nation (Marketline, 2019, 05) that will hinder the relationship with the direct supplier and dealer investment for Tesla building plant and factories. Government regulations on vehicle mobility also hinder the relationship of Tesla with other parties (Bahree, 2019). Further, Hofstede cultural dimension creates additional challenge for a US company relationship building in India. In the 6 dimensions, other than masculinity in all other aspects there is a huge cultural dissimilarity between US and Indian culture that will be a barrier for a US company to operate in a country like India to establish and maintain relationship with the stakeholders (Hofstede, 2019). Figure 2: Hofstede-Insight Cultural Comparison Between USA and India (Hofstede, 2019) IV.CUSTOMER MARKETS AND RELATIONSHIPBuilding and maintaining the customer relationship are the bases of relationship marketing. Customers should be given the first priority with the service and quality, and thus the customer relationship marketing works (Christopher, 1991). To build and maintain relationship with the customers, the customer market should be analysed first because the relationship with the customer also depends on the company relationship with the other parties. Lots of customer relationship and retention related researches are going on. Here, the Cranfield University’s one of the most popular relationship framework, the six-market model for relationship (Payne et al., 2005, 857), is analysed for the Tesla in the Indian market perspective. Strategies on the basis of relationship have increased a lot because of deregulation and information technology over the last few decades. Internal market comprises of the employee relationship with the company. Tesla has a very good employment environment along with good employer-employee relationship (Tesla, 2019). Then, Tesla doesn’t use any commercial and it is becoming successful without any commercial till the starting date. This is because of the loyal customer base has already made the successful referral who used the e-WOM and positive WOM and helped the company to reach this position (Balroo et al., 2019). Now Tesla is the number four in selling luxury cars in USA after Lexus, BMW and Mercedes in 2018 (Assis, 2019) and number one in R&D expenditure out- innovating the car industry (Richter, 2019). So, all of the above are creating a huge influencer group for the Tesla and they are working as influencers that create the success of the company as without traditional advertising and this will work for the country, India where there is a huge number of collectivist community connected to internet and social media and have the intention to buy eco-friendly efficient driving options like-Tesla. There are a huge number of suppliers for manufacturing Tesla (Appendix 1), (Investopedia, 2019) and there is a huge possibility and option for most of them to work with Tesla in India a well. In 2012, Tesla has the merger with the Daimler and Toyota (Cheong et al., 2016, 02) and other core supplier alliance is with the Panasonic the largest car battery manufacturer. With the supplier Tesla has already build Gigafactory to meet the need of the electric vehicle battery all over the world within decades (Tesla, 2019).

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