The Situations of Sole Proprietorship, E-Commerce Entrepreneurs and Trends in Their E-commerce: A Case Study in Thailand

This study examines the situations of sole proprietorship, e-commerce entrepreneurs and trends in their e-commerce in Thailand. It finds that most sole proprietorships in e-commerce are owned by females between 31 and 40 years old who are educated with a Bachelor’s degree and draw an income of 40,001–50,000 bahts per month. The study also highlights the benefits and detriments of a sole proprietorship in e-commerce.