Cloud Computing of E-commerce Process 2022

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Cloud Computing of E-commerce
Article in Modern Applied Science · January 2019
DOI: 10.5539/mas.v13n1p27
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Tamara Almarabeh
University of Jordan
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Yousef Majdalawi
University of Jordan
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Modern Applied Science; Vol. 13, No. 1; 2019
ISSN 1913-1844 E-ISSN 1913-1852
Published by Canadian Center of Science and Education
27
Cloud Computing of E-commerce
Tamara Almarabeh 1 & Yousef Kh. Majdalawi1
1 Department of Computer Information Systems, The University of Jordan, Jordan
Correspondence: Tamara Almarabeh, Department of Computer Information Systems, The University of Jordan,
Jordan. E-mail: [e-mail]
Received: October 28, 2018 Accepted: November 8, 2018 Online Published: December 5, 2018
doi:10.5539/mas.v13n1p27 URL: https://doi.org/10.5539/mas.v13n1p27
Abstract
Cloud computing affects on different sectors, including: E-learning, health care, and E-commerce. It offers online
services in high efficiency and minimal cost which provide a high economic value. It is undoubtedly the next
revolution in the Internet world as well as the business world.
Currently, more E-commerce enterprises move to Cloud Computing to achieve high practical value. This paper
introduces an overview for Cloud computing in E-commerce through discussing various definitions for both
concepts, highlighting the benefits and challenges for applying Cloud Computing in E-commerce, and discussing
a suggested cloud computing E-commerce framework.
Keywords: cloud computing, e-commerce, ICT, Internet, SMEs
1. Introduction
There is no doubt that we are living in an era where things are getting old while they are still in the top of their
modernity, the pace of technological development is accelerating, and hardly a day goes by without a witness
appeared on the essential changes in all sectors, including the business sector.
In the past, to sell products you have to rent physically an office space which added different expenses, then E-
commerce appeared and gave the flexibility for enterprises to sell products online without any need to rent a shop
like before. These days, many more E-commerce enterprises especially SMEs (Small and Medium sized
Enterprises) take advantage of the benefits of cloud computing (Mann et.al., 2008), where the growing of this
innovation led them to compete with the large enterprises in providing products and services as they have a large
infrastructure despite their limited infrastructure (Abdulkader and Abualkishik, 2013).
The benefits of investment in cloud computing technology in businesses have been widely recognized (Armbrust
et al., 2010) such as flexibility, reliability, enhancing the availability, and reducing the cost of E-businesses.
(Tuncay, 2010).
2. What is E-commerce?
E-commerce came into being since late 1970s. Many advantages of online shops encourage consumers to adopt,
like lower costs, better prices than traditional retailers, and ability of consumers to compare prices from different
retailers (Chaparro-Peláez et al., 2016, Chang et al., 2010).
The Electronic Commerce Association introduced a general definition of E-commerce: “electronic commerce
covers any form of business or administrative transaction or information exchange that is executed using any ICT
(Information and Communications Technology)".
Raymond (2001) defined E-commerce as “The functions of information are exchange and commercial transaction
support that operate on telecommunications networks linking business partners (typically customers and
suppliers)”.
Turban et al. (2002) defined it as “An emerging concept that describes the process of buying, selling, or exchanging
services and information via computer networks”.
In general E-commerce can be categorized as:
1. Consumer to Consumer E-commerce (C2C E-commerce): The E-transactions between consumers themselves
2. Business to Consumer E-commerce (B2C E-commerce): Enterprises can sell to the consumers directly.

mas.ccsenet.org Modern Applied Science Vol. 13, No. 1; 2019
28
3. Business to Business E-commerce (B2B E-commerce): The E-transactions between Enterprises.
4. Consumer to Business E-commerce (C2B E-commerce): Consumers can sell products to the Enterprises.
Actually, there are many different types of E-commerce applications, which grouped in Figure1 according to
categories (Arie et al.,1995, Block et al.,1996, Soh et al., 1997, Zwass, 1998, Turban et al., 2000, Ainin,2000,
Fatimah et al., 2000, Fahri and Omar,2001, Oakes, 2002, Johnson, 2003, Ainin, and Jaffar, 2003, Smith and Chaffey,
2005, Lawal, 2010).
Figure 1. Applications of E-commerce
3. What is Cloud Computing?
Many governments and businesses considered it as a revolutionary term. The term of cloud computing doesn’t
have a unified definition at present. IEEE Computer Society defined it as (Kho, 2009): "A paradigm in which
information is constantly stored in servers on the Internet and cached temporarily on clients that include desktops,
entertainment centers, computers, notebooks, handhelds, etc”. It is an IT tool used to deliver computing as a service
not a product.
Many scientists of NIST (National Institute of Standards and Technology) defined it as follows: "Cloud computing
is a model for enabling convenient to access to networks and applications quickly, common set of configurable
computing resources (e.g., networks, servers, storage and applications) that can work with little or interfere with
the service provider to provide or be released immediately."
Other researchers like (Paul et.al, 2010) defined it as “A style of computing where massively scalable information
technology related capabilities are provided as a service across the internet to multiple external customers”.
As shown in Figure 2(Arron, 2017), the cloud computing has three widely referenced service models. SaaS
(Software as Service): It means that the end user will deal with the site remotely over the Internet. CRM
(Customer Relationship Management), and the data center which displayed by Amazon Web Services are examples
for this model. PaaS (Platform as a Service): The best example of PaaS is the Google App Store. It is primarily
aimed at the developers’ activities who want to deploy their applications directly in the cloud server, and they
haven't an interest in the connection to the infrastructure of the servers. And IaaS (Infrastructure as a Service): It