Understanding the buying behavior of fashion SMEs: Segmentation and understanding the buying behavior of fashion

Running head: CONSUMER BEHAVIOR
Consumer Behavior
Name of the Student
Name of the University
Author’s note

1CONSUMER BEHAVIOR
Contents
Segmentation and understanding the buying behavior of fashion SMEs........................................2
The Iconic........................................................................................................................................2
Ally fashion.....................................................................................................................................2
The Bronze Snake Shop...................................................................................................................3
Milk Fashion Boutique....................................................................................................................3
Recommendation for DHL..............................................................................................................4
Reference list:..................................................................................................................................5

2CONSUMER BEHAVIOR
Segmentation and understanding the buying behavior of fashion SMEs
The Iconic
Defining themselves as the future of retail this fashion and sportswear store has built its
unique identity in Australian and New Zealand market. The company boosts to have encouraged
and given a platform to more than 7000 brands and offering a plethora of choice in fashion.
Product
The Iconic offers its customers an unmatched selection of brands complemented with high
performance service. This is an online store that has more than ten million visits per month.
Buying behavior
The people who are the customers of the store are looking for fashionable and sauve clothing
options at a reasonable price point. As there are a lot of options the customers get a customizable
option to choose from the varied options that are available in the store.
Media consumption
The company has a significant online presence in the social media which increases its popularity
among the target market which is focused on the people who use internet extensively
(theiconic.com.au 2017).
Ally fashion
This is one of the most popular fashion stores in Australia which also has a significant
presence in the e-commerce sector.