SEGWAY 4
Whereas the solutions have been effective, they do not provide a wholesome product that
a client can use and meet all the stated needs. Here comes in Sageway with their innovative
personal transporter to meet all the client needs.
Developed by Dean Kamen, the Segway personal transporter is a marvel of human
ingenuity in solving intercity transportation problem. The Sageway transporter uses the inverted
pendulum technology to perform functionality and it is extremely easy to use. The user leans
forward to propel the transporter forward and leans backward to reverse the movement.
Segway PT solves the above problems in one solution package (Segway.com, 2018). The
transporter is electric, weighs 100 pounds, requires minimal parking space, can travel up to
speeds of 20 km/h and can cover up to 39 km before requiring charging. The solution is so
revolutionary that Steve Jobs said, ‘it is a big a deal as the PC.’
Business Model
The business model would entail, targeted customers, value proposition, and channel of
delivery, customer relationships, revenue streams, key resources, key activities, key partnerships
and cost structure. This will develop the cost structure, revenue generation and day to day
operations of the business. The business model would determine the viability of the company.
Targeted customers: the targeted customers are all adults living in cities around the
world. The personal transporter can function in different terrains due to the numerous models
available for use. The customers would have several options to choose from and find which suits
them best.
Value proposition: the value proposition is simple, a one stop solution to intercity
transportation problem (Freiberg, Freiberg & Dunston, 2012). No traffic jams, no parking issue,
no pollution, no inconvenience. Fast and reliable means of travel across cities. The solution is

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Segway Business Idea

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