Event Management Assignment : Hyundai Tucson
Added on 2021-05-26
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Selection of event: The Launch of Hyundai TucsonDescription of event 300Seoul, South Korea-Hyundai Motor Corporation unveiled the all-new Hyundai Tucson onSeptember 15, 2020. A global standard with a long-wheelbase version and a short-wheelbasevariant to satisfy different consumer specifications is the fourth-generation compact SUV (C-SUV). As the brand is among its most successful, the all-new Tucson is a significant launch forHyundai, racking up worldwide sales of more than 7 million units since its initial launch in 2004.With its cutting-edge architecture, spaciousness, class-leading digital capabilities, dynamicdriving and handling and excellent fuel efficiency, Hyundai expects the new model to draw evenmore buyers (Hyundai, 2020).at the event, Thomas Schemera, Executive Vice President, Head of Product Division at HyundaiMotor Group said that, "We are excited to introduce the all-new Tucson, the latest model in theSUV transformation of Hyundai." In the market, this exciting vehicle sets a new benchmark forcreativity, offering an amazing mix of architecture, technology, packaging and performance.They announce that the all-new Tucson will go on sale as a design for 2021 in Korea inSeptember. As a prototype for 2022, it will go on sale in the U.S. and other foreign marketsbeginning in the first half of 2021 (Hyundai, 2020).In the event that Hyundai has launched more N Line variants of its models in recent months, theyhave stated that they provide an enticing entry point to its high-performance N brand. Thecorporation launched the Tucson N line to the European market last year. Hyundai plans tointernationally sell N Line for the all-new Tucson, with a launch date to be revealed later.
Hyundai also unveiled the latest Tucson online, despite the global pandemic, welcoming anyoneinvolved in exploring Hyundai's most sophisticated SUV ever (Hyundai, 2020). The all-newTucson world premiere press conference can be viewed in reaction to the latest situation oflockdown due to COVID-19 at Hyundai website and its social media platforms, as well asChannel Hyundai, the company's newly introduced global entertainment portal and Smart TVinteractive application.Detailed examination of the elements or structure of marketing event 350In order to showcase new technologies or ideas to clients and prospects, product releases areincluded in the event. The aim of a product launch is to get current consumers and futurecustomers excited about the features and improvements that are coming to their product.Hyundai has never stopped challenging itself for the past 52 years, not only in the automotiveindustry, but also to continue searching for more and to determine what's next in other fields,such as robotics and technological mobility growth. Research also found that Hyundai was notregarded as a radical challenger, with substantial traction in Europe in both product and branddimensions.At the product launch event when describing the Hyundai new car Tucson, they said that the newexterior styling reflects Hyundai's emerging Sensuous Sportiness fashion identity. With kineticjewel surface details that highlight Tucson's markedly different personality in a crowded market,the new SUV embodies what Hyundai designers call 'parametric dynamics.' They also stated thatTucson is built to cater to those who welcome the convergence of technology with their lifestyle;the new gadgets to change their lives are embraced by these tech-savvy customers. In itsrevolutionary half-mirror style daytime running lamps (DRLs) that are smoothly assimilated
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