Professional Bio Analysis and Writing

This assignment involves analyzing and critiquing professional bios from various individuals, including Heidi Dalenberg and Colin Kemp. The task requires identifying the primary purpose of the first three paragraphs, determining where Heidi Dalenberg went to law school, and understanding how certain fonts and colors can create a strong impression. Additionally, it involves writing statements that reflect the central idea emphasized by each professional bio. Furthermore, the assignment includes writing a professional bio for career marketing, highlighting passions and professions, and designing digital marketing strategies for promotional campaigns.

Self- Evaluation Project: Creating A
Professional Bio for Career-Marketing

Part A: Strengths
1.What are the strengths that others acknowledge in me?
In order to reach potential customers, gathering information, I hereby, used to navigating the
company’s marketing efforts by digital channels. This would help in nurturing customers
through marketing funnels, negotiating and influencing skills, to get their satisfaction as much
as possible.
2. When working on a team, what roles do I seek to fulfil?
While working with a team I seek to a leader position because I have good influencing and
negotiating skills, that aids me to lead a team towards attainment of goal successfully.
3. When faced with an overwhelming obstacle, what are my “go to” skills to overcome it?

The flexibility to adapt I can move with the speed of industry and removes obstacles to
achieve a specific goal
4. What was the most successful project I ever tackled and what made me successful?
In the previous job, I was taken a project to launch a new product in niche-market. For this
purpose, I had taken entire responsibility from e-mail marketing and content strategy to
influence people towards the same.
5. What was the most important team role I ever fulfilled and why?
Being a leader in above mentioned project, I have projected the entire team towards attainment
of goal by providing them information in digital manner, how to perform own responsibility to
navigate company’s efforts to reach potential customers through right channel. As any mistake
in leading a team or delay in completing the activities, impact negatively on success of new
product. Therefore, it was the most dynamic project I have ever worked on where I put my
best to lead this team and complete the project on time.

Part B: Values
Values
Accessibility Courage Growth Prosperity
Accomplishment Creativity Health Punctuality
Accountability Curiosity Honesty Recognition

Accuracy Dependability Humour Relaxation
Adventure Determination Imagination Reliability
Affection Directness Impact Resourcefulness
Affluence Discipline Independence Respect
Altruism Diversity Integrity Security
Ambition Efficiency Intelligence Sensitivity
Assertiveness Empathy Justice Significance
Balance Enthusiasm Kindness Sincerity
Bravery Excellence Knowledge Speed
Calmness Experience Leadership Spirituality
Celebrity Expertise Learning Spontaneity
Challenge Fairness Love Stability
Charity Faith Loyalty Strength
Clarity Fame Mindfulness Success
Comfort Family Optimism Sympathy
Commitment Fidelity Originality Teamwork
Compassion Flexibility Passion Understanding
Completion Fun Peace Vision
Contentment Generosity Perfection Wealth
Control Grace Power Winning

Part C: Passions
What would I do with my summer if money were not an issue?
In such a condition I will take studies to understand more about digital technologies and how
to use the same to promote business of a company more enthusiastically at marketplace
What are my favorite activities?
Activities that driven to learn more and uncover the greater truths within a specific industry,
disciplines and data are aid me to conduct in-depth analysis about marketing a business in
given era.
Why did I choose these particular college studies?
For taken studies in marketing field I have selected the Mount Royal University of Calgary,
which is one the best universities within Canada. Here, professionals (teachers) are highly

experienced and expertise in their part of teaching.
What type of people am I drawn to?
Desire to know and being passionate as well as ready to change myself with pace of digital
changes, aid me to become an effective digital marketer.
What type of volunteer activity do I find compelling?
Learn how to use Google Analytics aid me to help team members to understand their specific
role for running marketing campaigns.
Explain how you can connect your passions with your studies and career goals.
Ability to learn more about digital pace and Google analytics aid me to develop effective
marketing skills like how to speed up yourself with speed of changes in technologies and
industry, drive a team towards success and more. These learning abilities of mine help me to
achieve career goals related to marketing.
Identify a volunteer activity that is in line with your passions.
At my last job, I had workers with a team of pro bono consultants which includes a content
designer, a copywriter, a financial analyst, a project marketing manager and a leader. Each
person within this team had a key role in taking the project to fruition. Here, as a project leader
my role is to keep everyone on task.

Part D: Purpose and Goals
What is important to you?
As I have worked with 3D Perception Inc which is a privately held company and deals in
consultancy sector. It is recognized by its delivery of a remarkable guest experience. Here, I
got opportunity to work with experienced persons in marketing department and way to run
different marketing campaign for enhancing sales.
Who is on this journey with you?
Here, in 3d Perceptions Inc., all workers and seniors were friendly in nature. Here, marketing
leader helps me to perform my entire duties in best manner and give me chance to understand
digital pace for completing the project in more detailed manner.
What are you doing that fuels your passion?
Conducting detailed research and study of the competitor analysis tools fuels my
marketing passion and become dynamic in this field.
What are working toward/have accomplished that gives you a sense of purpose?
Working on projects like how to bring innovation in products enhance my digital skills like
CreativityIntegrate Company's efforts into
promotional marketing
Digital Adverstising

Insatiable Curiosity, critical thinking, self-motivating and more.
Where are you headed to next? What are your goals?
To attain a position of manager in a leading organization within IT industry is the main goal of
mine.
Part E: Put it all together
Part F: Professional Presence
How comfortable are you with…? (1: Not at all 5: Very)
Being yourself in all situations? 1 2 3 4 5
Easily and openly expressing your ideas/opinions in a
group conversation? 1 2 3 4 5

Knowing how to dress appropriately for each setting
and event you attend? 1 2 3 4 5
Speaking before a group of people? 1 2 3 4 5
Making eye contact with people you have just met? 1 2 3 4 5
Introducing people in formal settings? 1 2 3 4 5
Starting conversations with people you do not know well? 1 2 3 4 5
Disagreeing with someone else in a way that doesn’t
cause conflict or angst? 1 2 3 4 5
Apologizing when you’re wrong so that the other person
accepts it? 1 2 3 4 5
Accepting responsibility when your efforts fall short? 1 2 3 4 5

How consistent are you at…?
Following up and delivering on promises? 1 2 3 4 5
Being prompt for appointments, deadlines, due dates,
class, dinner, meetings? 1 2 3 4 5
Doing what you say you will do, when you say you will
do it, at the quality to which you commit? 1 2 3 4 5
Keeping track of details, calendar events and
commitments? 1 2 3 4 5
Keeping confidences? 1 2 3 4 5
Not repeating, encouraging or engaging in gossip? 1 2 3 4 5
Conveying positivity in your interactions? 1 2 3 4 5
Entering a room with confidence? 1 2 3 4 5
How consistent are you at…?
Prepare your thoughts in advance of a discussion? 1 2 3 4 5
Practice how you will articulate your thoughts? 1 2 3 4 5
Write your goals? 1 2 3 4 5
Evaluate your goals? 1 2 3 4 5
Seek out a mentor or coach as a sounding board? 1 2 3 4 5
Be aware of your body language? 1 2 3 4 5
Do you…?
Have an email address that projects a professional image? 1 2 3 4 5
Re-read email before you hit “send”? 1 2 3 4 5
Have a Facebook page that you would show to your
prospective employer, clergy or parents? 1 2 3 4 5
Have a voicemail greeting that conveys your best self? 1 2 3 4 5

Take notes when making commitments, listening in
meetings or gathering details? 1 2 3 4 5
Have a great handshake? 1 2 3 4 5
Have a professional and memorable self – introduction? 1 2 3 4 5
Focus on your grooming and professional appearance? 1 2 3 4 5
Development plan
IMPROVEMENT ITEM WHERE OR HOW TO IMPROVE
1. Calmness I will work more in a group project so that I can
develop how to keep calm and work in collaboration
with creativity
2. Communication skills By taking some coaching classes from affiliated
institution.
3. Leadership skills Through Google Analytics I will explore how to
drive a team towards success
4. Courage By attending more meetings and making
conversation with seniors I will develop courage to
give creative ideas related to marketing campaigns
5. Self-introduction Will work under guidance of my seniors
6. Focus on grooming and professional
appearance
Through taking grooming classes in extra office
hours

Part H: Interviewing
What do you know about [potential employer] and why have you chosen to interview with us?
UPS is one of the best leading organization of Calgary that focuses more on matching up the
respect to job-consumer and employer brands while delivering packages. It will prove honor
for me to be a part of this branded company
What is a typical week for you? What do you do outside of school?
To ascertain changes in marketing activities with the regular transformation in technologies.
To overcome this issue, I will update my knowledge with digital pace in marketing.
Can you give me an example of something you have done that motivated or built enthusiasm in others?
For driving a marketing team towards success, I have provided knowledge to members how to
use Google Analytics for giving out best performances to promote business and enhance sales
performance.

Describe a time when your results on a project or task were not up to your professor’s or
supervisor’s expectations. What happened? What action did you take?
At the time of college, I have got a project to conduct a detailed analysis on why sales
performance of GE is decreasing at fast rate. As GE is one the largest organization of Canada,
therefore, this project is assigned to four members, including. It was first project in Semster
one where I have worked in a team. In this regard, I have faced issues to complete activities in
time that result to delay in obtaining outcomes. For this purpose, as a project manager, I have
used Tuckman theory of development to build sharing nature among each member.
Part I: Analyzing Professional Bios
1. In the first sentence of the Heidi Dalenberg bio, what word most emphatically suggests
strength?
a. Truth
b. Universally
c. Equipped ✓
d. Battle
2. In the second sentence of the Heidi Dalenberg bio, which word creates a direct contrast to
Ms. Dalenberg’s strength?
a. Reap ✓
b. Knowledge
c. Benefit
d. Humor
3. The repetition of the word “battle” between the first and the third paragraph creates
a. An effective transition
b. Emphasizes that the cats are fiendish
c. An impression that Heidi Dalenberg is aggressive
d. Interest in civil litigation ✓
4. Why does Heidi Dalenberg’s bio refer to her relationship with her cats?

a. To show that Ms. Dalenberg loves cats
b. To establish Ms. Dalenberg’s ordinariness
c. To characterize Ms. Dalenberg as fiendish as her cats ✓
d. To divert the reader’s attention away for Heidi Dalenberg’s professional
achievement

5. The use of 3 separate paragraphs at the beginning of the bio
a. Emphasizes the middle paragraph that outlines Ms. Dalenberg’s important
professional achievements.
b. Creates division between her personality, professional accomplishments, and her
approachability. ✓
c. Divides the bio into three parts: introduction, body and conclusion
d. Prepares the reader for specific details
6. Which words do not show the use of 3rd person to write a professional bio?
a. Mojo, Tallulah ✓
b. felines
c. Pleasure, amusement
d. She, Heidi
7. After reviewing the entire bio, which is two pages long—what is the primary purpose of
the 1st three paragraphs?
a. Introduction ✓
b. Welcome message
c. Body
d. Conclusion
8. Where did Heidi Dalenberg go to law school?
a. Riley, Safer, Holmes, Cancila
b. Loyola University Chicago School of Law ✓
c. University of Illinois
d. American Bar Association
9. Write a statement that reflects the central idea emphasized by the Heidi Dalenberg
professional bio?
Her ambitious behavior and sharp minded to resolve cases in non-violence and ethical manner

10. The quotation at the top of Colin Kemp’s professional bio is an example of a/an
a. Testimonial
b. Vindication ✓
c. Support
d. Accusation
11. What company does Colin Kemp work for?
a. San Francisco
b. Pillsbury
c. Litigation ✓
d. Colin Kemp Law Office

12. How does the use of different fonts, bold, and color create a strong professional bio?
a. Detracts readers attention from Colin Kemp’s areas of weakness
b. Emphasizes that Colin Kemp is an important partner
c. Clarifies the litigation practice of Pillsbury
d. Draws the reader’s attention to important details in a quick overview ✓
13. The bullet points consistently use strong to demonstrate Colin Kemp’s strengths?
a. Nouns
b. Verbs
c. Adverbs
d. Adjectives ✓
14. Three words used to describe Colin Kemp are “pragmatism, charisma, and dedication.”
How do these three words describe Colin Kemp in the paraphrased sentences below?
a. Colin Kemp’s whimsical charm is captivating
b. Colin Kemp is a loyal and engaging realist
c. Colin Kemp’s loyalty to clients creates success ✓
d. Colin Kemp’s representation of clients is encouraging and inspiring
15. Write a statement that reflects the central idea emphasized by the Colin Kemp professional
bio?
Incredibility of Colin
16. How does the professional profile of Sarah Fink differ from other profiles you have
reviewed?
a. Profile picture is emphasized ✓
b. Sarah Fink is not a lawyer
c. Sarah Fink’s title is not included in the professional profile
d. Sarah Fink’s professional bio is ineffective

17. How does the brown background of the professional bio complement the professional bio?
a. The brown is similar to the brown used in the law firm logo
b. The color brown suggests strength and courage
c. Brown creates an earthy and comfortable sense for the reader ✓
d. The brown draws attention to the blue used to highlight the website address.
18. Sarah Fink’s profile picture is enhanced by the effective use of
a. Color contrasts
b. Lighting
c. A head shot
d. Business casual attire ✓

19. The primary impression created by Sarah Fink’s professional bio including written and
graphic elements is
a. Trustworthy
b. Aggressive
c. Ambitious
d. Youthful ✓
20. Write a statement that reflects the central idea emphasized by the Sarah Fink
professional bio?
Trustworthy and women empowerment
Part J: A Professional Bio for Career Marketing
During last few years, I have been working as a marketing executive within consultancy
sector, where my work is to design digital marketing strategies for promotion campaign. I have
completed my management degree from The Mount Royal University of Calgary, which is one
the best universities within Canada. My main goal in life is to become a highly proficient
marketing manager in big organization that deal mainly in IT sector. Through focusing on self-
introduction and grooming appearance, one I will acquire entire skills and knowledge that needs
to become an expertise in the field of marketing.
Passions and Professions
My passion is to grab knowledge about technical and updated version of digital
technologies, on regular manner. As the best advertisement leads to get satisfied customers
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therefore, I always seek to design promotional plans in more effective manner. As main job of
marketers is to wake up customers i.e. bring awareness among them about company’s products.
Therefore, through predictable ability and negotiation skills, I gain opportunity to influence
potential customers towards business objectives.
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