Corporate Social Responsibility Self-Reflection Report UON

This report is a self-reflection on Corporate Social Responsibility (CSR), discussing two key topics. The first topic explores the impact of social media on business social responsibility, highlighting its benefits in promoting CSR strategies and reaching global audiences while also acknowledging challenges such as potential negative publicity. The second topic addresses a practical approach to CSR, emphasizing the importance of integrating CSR goals with business objectives, measuring and controlling CSR effectively, and maintaining transparency with stakeholders. The report draws on seminar discussions, research on companies like BMW Group and Hyundai, and the implementation of triple bottom line approaches. It concludes that social media is a significant tool for managing CSR, and long-term strategies are essential for business sustainability. The student reflects on the learnings from the seminar and their application in further CSR research, emphasizing the need for organizations to engage with society to enhance their social well-being and business reputation. The report also includes an analysis of the student's learning outcomes and how they can be utilized for future CSR research.