Huawei Marketing Strategies and HRM

This assignment requires an in-depth analysis of Huawei's business strategy, focusing on their marketing techniques, product line, and human resource management (HRM) practices. The company has differentiated customers into six categories based on their motivation to own a mobile device or similar gadget. However, the product line is thin, offering limited choices for customers. To penetrate the US and European markets, Huawei should develop discrete strategies and adopt merger and acquisition approaches to establish a prolific distribution network. HRM strategies should prioritize employing graduates from foreign universities with local marketing knowledge.