Case study on lexis hibiscus PDF

SEMESTER SEPT 20/21
PRODUCT INNOVATION - HPT30303
CASE STUDY
LEXIS HIBISCUS, PORT DICKSON
NAME MATRIC NUMBER
1. NUR AQILAH HUSNA BINTI AZMAN H19A0485
2. MUHAMMAD KHAIRUDDIN BIN KASSIM H19A0307
3. NUR FATIHAH BINTI MOKHTAR SAIPUDIN H19A0522
4. NUR WAHIDA BINTI DUPPA H19A0594
5. NOR FARAH AIN BINTI GHAZALI H19A0391
6. NUR ZAIREEN FARYZAH BINTI ZAIMY H19A0595
7. ANEESA BINTI AHMAD KAMAL H19A0052
8. NUR FARAH AIN BINTI EDDIE AZAMIE H19A0513
9. NUR ERNIE SYUHADA BINTI MOHD ZAIN H19A0509
10. `ADNIN NUHA BINTI MOHD SUKIMAN H19A0918

ACKNOWLEDGEMENT
We have taken a lot of effort into this case study. However, completing this project
would not have been possible without the support and guidance of a lot of individuals.
We would like to extend our sincere thanks to all of them.
We are highly indebted to Madam Fadhilahanim Aryani Binti Abdullah for guidance
and supervision. We would like to thank her for providing the necessary information
and resources for this case study.
We would like to express our gratitude towards our parents & our friends for their
kind co-operation and encouragement which help us a lot in completing this case
study.
Our thanks and appreciations also go to our colleague in developing the case study.
Thank you to all the people who have willingly helped us out with their abilities.

TABLE OF CONTENT
TITLE PAGE
1.0 INTRODUCTION 1-2
2.0 HISTORY 3-4
3.0 UNIQUENESS AND THE LOCALITY OF THE
PRODUCT
5-8
4.0 DEVELOPMENT AND THE TRAILS OF THE
PRODUCT
9-10
5.0 TOOLS THAT CURRENTLY BEEN USED TO
MARKET THE PRODUCT/PROCESS/SERVICES
11-13
6.0 IMPROVE THE PRODUCT/PROCESS/SERVICES
USING INNOVATION CONCEPT AND
SUGGESTION/RECOMMENDATION ON HOW TO
MARKET AND SUSTAIN THE PRODUCT IN THE
INDUSTRY
14-19
8.0 CONCLUSION 20
9.0 REFERENCESS 21

1
1.0 INTRODUCTION
Ms Mandy Chew Siok Cheng, President of Lexis Hotel Group, the operator of
Lexis Hibiscus Port Dickson, and Dato' Low Tak Fatt, managing director of Kuala
Lumpur Metro Group, the owner of Lexis Hibiscus Port Dickson. Mandy Chew Siok
Cheng is a seasoned hotelier with more than three decades of experience in the sector.
Mandy earned a Bachelor of Economics (Hons) with a major in Business
Administration from the famous University of Malaya. In 1985, she began working at
the prestigious Shangri-La Hotel Kuala Lumpur, eventually rising to the position of
Director of Human Resources. Mandy was elevated to President of Metroplex
Holdings Sdn Bhd (Leisure Division) after eleven years as Vice President of Business
Development.
On July 31, Menteri Besar Negeri Sembilan Datuk Seri Mohamad Hasan
formally launched the two-year-old Lexis Hibiscus Port Dickson.
The Lexis Hotel Hibiscus alone has welcomed more than 630,000 tourists in
less than two years since its inauguration in 2015. Lexis has also increased tourism
revenue in the state and they offers discriminating leisure and business traveller in
Malaysia convenient and luxury lodgings at a variety of locations. It is committed to
providing professional management services to hotels and resorts, and has created a
strong, lucrative, and well-known niche brand in the hospitality business, specializing
in award-winning distinctive water chalets and pool villas. Lexis, Grand Lexis, and
Lexis Hibiscus are the three properties that the brand now maintains in Port Dickson.
Lexis Hibiscus Port Dickson presently holds the Guinness World Records for
"the most swimming pools in a resort" which is 1.2m deep, as well as "the most
beachfront villas in a single resort" which is 522 villas. Not just that, Lexis Hibiscus
Port Dickson has also received several major honors, including the World Luxury
Hotel Awards for the Luxury Water Villa Resort for Southeast Asia Category in 2016
and the BrandLaureate SMEs Signature Awards for the Best Brand in Hospitality for
Hotels and Resorts more recently.
The renowned Lexis Hibiscus Port Dickson, which is nestled along Pasir
Panjang beach and mimics Malaysia's national flower, is the world's largest water
houses complex, with 639 villas. Each of its enormous pool villas is elegantly
designed and has a private plunge pool and steam room for luxury and seclusion - an

2
unrivalled achievement by any measure. A variety of intriguing eating alternatives
complement the villas, and Lexis Hibiscus's selection of event rooms is specifically
geared for MICE demands. There is a wide range of recreational activities accessible,
including a spa that offers revitalizing treatments, a kids' club, and a karaoke station.
Last but not least, the Hibiscus Walk, which is located on the beach, offers a
taste of Malaysian food as well as a spa centre that offers therapeutic treatments.

3
2.0 HISTORY
Lexis Hotel Group Incorporated in 1995, the President of Lexis Hotel Group is
Mandy Chew Siok Cheng. Lexis Hotel Group provides experienced leisure and
business guests with practical and luxurious accommodation. It also offers
professional management services for hotels and resorts. Lexis Port Dickson is a
charming 272 -room resort designed with a tropical Balinese touch. Each water room
and chalet come with a balcony and a private bathtub. The name and concept of Lexis
comes from a vision to create something that has never been done before and
something that symbolizes Malaysian identity. The whole resort is designed very
similar to the shape of the hibiscus, the national flower of Malaysia. The idea is from
a collaboration between the architect and the resort owner. The design and planning
process takes about two years while the construction process takes one and a half
years to complete.
Lexis Port Dickson’s victory further strengthens its commitment to promoting
tourism in Port Dickson, which continues to generate increased demand for luxury
accommodation from discerning tourists, spanning the business and leisure segments
from within and outside the country. We can review and change our strategy as
needed, and also have the flexibility to adapt to and cope with changing market trends
and different types of guests. Lexis Hotel will focus on expanding publicity. After the
pandemic, employers have ensured that the well -being of staff and customers is
always well taken care of. Lexis hotels also used to provide services that involved
employees with physical problems, and they were placed in appropriate departments
according to their ability.
Now, we have made new service improvements at this resort, namely snacks
preparation service provided in each room, room to room spa service and improved
ease of use of our resort apps that allow customers to order our services such as food
orders, necessities such as pillows, extra blankets, and online room -to -room booking
of spa services. We are making improvements to snacks preparation services such as
sweets, water and crackers because most customers who come to book
accommodation at our resort love snacks especially the children so we will give and
provide fast food to customers so that customers can eat fast food with happy as a
start to enjoy the fun and quiet and enjoyable scenery at our resort.