International Marketing Strategies for Birch Box

Seminar task

1. Report introduction
 International marketing is considered as involvement of various principles of marketing
that can be used by Birch box in order to expand in an international market where they
can achieve all the objectives and outcomes effectively.
 Various marketing principles and strategies are being used to cope with the requirements
of the new destination or culture that can help the business to achieve all their outcomes
effectively.

2. Company Background information
 Birch box is one of the leading firms that provides a wide range of make up essentials that
can satisfy the beauty needs of an individual completely.
 Birch box can also expand in other countries as well because it can actually help the
organisation to gain more satisfied number of customers, thus a higher range of popularity
as well as productivity.

3. Market selection process
 While thinking of expanding in international markets such as Bangladesh, China, Japan,
Birch box should first analyse the conditions and requirements of the specific market.
 So, Birch box can ensure that which of the three holds more potential so that the company
can have an easy and a profitable expansion.
 Testing the market using analytical framework can actually help such as checking the
culture, requirements of people there etc. so that on the basis of that only, the company
can make its strategies etc. for a successful expansion (Eaton, Jinkins and Xu, 2016).