SEO. Advertising. “Important role of search marketing

Advertising

SEO
“Important role of search marketing in 2019”
 Define and explain the concept of SEO
SEO is known as “Search engine optimization”. It is also called the technique that assist the
website to rank higher in search results page. Through this it is easy to make the website
more visible for the customers who are looking for similar kind of products, services or
brand. SEO can also be known as the practice of enhancing the quantity and quality of traffic
to the website with the help of organic search engine results. The volume and quality of the
traffic coming to the website is directly linked with the targeted keywords which are typed by
the customers or individuals (Rehman and Khan, 2013).
Nowadays, majority of companies such as Desigual and Amazon are using SEO to enhance
the traffic to their website. This is one of the popular strategies to grab the attention
customers towards the products and services offered in the market. Also, SEO marketing is
related with promoting a site to enhance the number of backlinks or inbound links and it is
considered as one of the other SEO tactic used by the large companies to boost their sales and
growth in competitive business world (Kumar and Gupta, 2016).
 What are the advantages of successfully employing SEO strategy?
The various benefits linked with employing SEO strategy successfully.
a.) To move ahead from competitors:
It is one of the benefits that can be achieved by the companies if they employ SEO strategy
successfully. It is noticed that presently SEO is known as a staple of any marketing strategy.
SEO engines presently rewards companies that give utility to its web customers. SEO also
helps to grab the attention of the customers who are searching for similar results. So, if any
company maintains a good SEO practice then it is sure that they can achieve large market
share.
b.) Cost -effective marketing:
SEO marketing is known as one of the most economical digital marketing practice. It
demands time and also good content but its outcome are far reaching if comparison is made
with the other forms of marketing. If the company becomes established in SEO then it is easy
for them to maintain its position in long run. Therefore, it can be said that by considering cost
effective approach company can easily market its products and services in the market and can
attain higher profits (Reach First, 2020).
c.) Offers value to the consumers:
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