SEO for Beginners: An Introduction to SEO Basics

Added on - Feb 2022

Search engine optimization is the practice of making your website more appealing to search engines in order to increase your online presence. (Sharma et. al., 2019) Search engine optimization (SEO) frequently entails making minor changes to portions of your website. These modifications may appear to be small gains when evaluated alone, but when coupled with other optimizations, they may have a significant influence on your site's user experience and performance in search engine results (Sharma et. al., 2019).

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ASSIGNMENT 2
UU-MWD-640-ZM-31544 SEARCH ENGINE OPTIMIZATION (SEO)

BARUCH PRINCE

R1812D7060990
i
TABLE OF CONTENT

1.0 INTRODUCTION
....................................................................................................... 1
2.0 STRUCTURE OF WEBSITE PAGES
........................................................................ 1
3.0 IDENTIFICATION OF KEYWORDS
.......................................................................... 4
3.1 Meta Title Tag
........................................................................................................... 5
3.2 Meta Description
....................................................................................................... 5
3.3 Heading Tags
............................................................................................................ 6
3.4 Internal Links and Anchor Text
.................................................................................. 7
3.5 Meta Keywords
.......................................................................................................... 7
4.0 CONCLUSION
.......................................................................................................... 8
5.0 SHARED LINK TO DODOGA WEB SERVICES WEBSITE FILES ........................... 8

6.0 REFERENCES..........................................................................................9
ii
LIST OF FIGURES

Figure 2.2 Index.html page... ............................................................................2

Figure 2.3 About-us.html Page
........................................................................................ 3
Figure 3.1 WordStream Keyword Tool
............................................................................ 4
Figure 3.2 Meta Title Tag
................................................................................................5
Figure 3.4 H1 Heading Tag
............................................................................................. 6
Figure 3.5 Meta Keywords
.............................................................................................. 7
1
1.0 INTRODUCTION

Search engine optimization is the practice of making your website more appealing to
search engines in order to increase your online presence. (Sharma et. al., 2019) Search
engine optimization (SEO) frequently entails making minor changes to portions of your
website. These modifications may appear to be small gains when evaluated alone, but
when coupled with other optimizations, they may have a significant influence on your
site's user experience and performance in search engine results (Sharma et. al., 2019).
Theessenceofsearchengineoptimizationistoimprovetheuserexperience,
accessibility, search performances and usability of a website (Kritzinger and Weideman,
2013). Users trust search engines, especially when you have a website that shows in the
top results for the phrases the user is looking. This increases the credibility of the website

(Shih et. al., 2013). This work demonstrates how the homepage of a two-page website
was optimized for search engine accessibility, and performance in order to avoid user
irritation and add quality to the website by making it easy to use and load quickly in order
to boost traffic.

2.0 STRUCTURE OF WEBSITE PAGES

The structure of a website relates to how it is organized, or how separate subpages are
linked to one another. For the purposes of this assignment, the website under discussion
consist of only two pages namely the homepage (index.html) and the About Us page. The
website was designed using HTML, JavaScript, jQuery and Cascading Stylesheet. Below
is the diagram and screenshot of both pages

Figure 2.1 Website Structure

Homepage
(index.html)

About-us page

Dodoga Web Services index.html was optimized for Search Engines (SEO). Key concentration were on the meta title tag, meta description, meta keyword, internal links and anchor text, and heading tags. The page was optimized from these angles using keywords with the aid of WordStream keyword tool to improve user experience, accessibility, search performances and usability of the website. In conclusion, search engine optimization tools are indispensable when it comes increasing your visibility in Search Engines Optimization as users look for keywords that are relevant to your product or rendered services.

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