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Service marketing assignment (pdf)

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Added on  2021-06-15

Service marketing assignment (pdf)

   Added on 2021-06-15

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SERVICE INDUSTRY MARKETINGName of the Student:Name of the University:
Service marketing assignment (pdf)_1
INTRODUCTION Avis is launching chauffeur driven car rental service in Australia.It is a first among its competitors to provide chauffeur driven car rental at an affordable price, unlike the chauffeur driven cab and limousine services. First six months the service will be available for up to 250 miles.It is aimed for the travellers or tourists who are not comfortable in driving or want to enjoy the drive from the passenger seat
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TARGET MARKET International touristsElderly people, who has difficulty while driving Visually impaired people Local people without driving license International students without a driving license Corporate executives, travelling to other cities for conference or business Physically ill people, in a need to travel to some place for a few days
Service marketing assignment (pdf)_3

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