Strategic Service Vision of Silver Smec spoon

Management
Service Management
Student’s name
8/9/2019

Service Management 1
Executive summary
The main aspect behind this entire report highlights about the Hackett’s strategic service vision
for the silver spoon, which is one of the hotels cum restaurant, which is situated near the cable
beach, broome, Australia. This report mainly highlights about the target market, a strategic
service vision of silver spoon and current and the future implication, which the company faces,
are highlighted.
It is seen that current time technology, maintaining the regular customers experience, their
excellent services, considering the aspect of sustainability and the most important implication
highlights about the cleanness and the hygiene factor. This all is being maintained and will be
further improved by the silver spoon so that more success generation should be there in future.
Entire service concept of silver spoon is highlighted which mainly helps them in making their
customers satisfied and comfortable. Hence, they are working over the more of facilities, which
makes the customers feel more delightful, and further choose the same and recommend to other
for success generation.

Service Management 2
Contents
Introduction......................................................................................................................................3
Organizational overview..................................................................................................................3
Target market segment....................................................................................................................4
Current and future implications.......................................................................................................5
Service concept................................................................................................................................6
Conclusion.......................................................................................................................................7
References........................................................................................................................................7

Service Management 3
Introduction
This report mainly highlights about the strategic service vision which the silver spoon which has
opened in Australia. This report mainly displays information about the organization, their main
servings, analyzing their target market and the various service concepts are taken into
considerations by the use of Hackett’s strategic service vision framework. Other than this, this
report also analyze the current and future implications are also to be considered and how the
organization will further deal in with these issues and the implications in order to achieve their
set objectives.
Organizational overview
Silver spoon is one of the famous hotels cum restaurant, which is located in the cable beach,
broome, which consists of 22km of area in southern beaches area of Australia. As, the location is
near by the beach which h makes it even more beautiful and the most attractive place to the
tourist, Other benefit of its location goes to the view from the rooms and the nature which builds
up the iconic views along with the generation of the lively atmosphere of the city is also
highlighted.
The silver spoon is mainly comprises of the 10 bedrooms along with the 5 villas which mainly
consists of the 2 king size beds for the single family to enjoy with the swimming pool inside the
villas. The hotel also includes the common dining area, the gym area, spa facilities and much
more. Other than this, room also covers the basic facilities such as tea containers, bags, room
service facilities through calls and many services are given to the ultimate customers.
If we talk about the core services of the silver spoon provide to their customers is
accommodations, which mainly beliefs in contributing the supreme comfort and the luxury for
the customers with the help of variety type of room facilities. Other than this, discounts of spa
facilities and other peripheral services include free travelling cars for visiting the nearby places
such as market for shopping. In addition, along with this, they provided rental-swimming
requirements such as swimsuits, floating breakfasts and much more.