Service Management for Tourism and Hospitality Report 2022

Running head: SERVICE MANAGEMENT FOR TOURISM AND HOSPITALITY
Service Management for Tourism and Hospitality
Name of the Student
Name of the University
Author Note

SERVICE MANAGEMENT FOR TOURISM AND HOSPITALITY1
Executive Summary
Purpose of this report is to create a business operational plan for a business called Fraser
Cottage located right at the Fraser Island in Australia. Business offers a broad series of core
and supplementary services to visitors across the world. However, during the implementation
it is most likely to face a series of challenges starting from the shortage of skilled employees
in the sector, counting the government’s laidback attitude towards tourism as well, to
disruption of technology. Findings also indicate that wild-life, Great Barrier Reef, unspoilt
natural wildness, national park with the inclusion of rainforest are considered threatened by
the changes in the climate and such barrier definitely impact the business of Fraser Cottage as
many of its services are designed to give consumers a unique experience of coastal life.
However, the good news is that the demand of tourism and hospitality services are
consistently high and sudden fall in airways fares.

SERVICE MANAGEMENT FOR TOURISM AND HOSPITALITY2
Table of Content
Introduction................................................................................................................................3
Organizational overview........................................................................................................3
Core Services.........................................................................................................................3
Workforce Strength:...............................................................................................................4
Suppliers:................................................................................................................................4
Organizational Structure........................................................................................................5
Target market segment...............................................................................................................5
Current and future implications.................................................................................................6
Strategies to resolve the stated issues.........................................................................................9
Service concept..........................................................................................................................9
Conclusion..................................................................................................................................9
References................................................................................................................................11

SERVICE MANAGEMENT FOR TOURISM AND HOSPITALITY3
Introduction
This research report a contemporary business plan fundamentally presenting the
operational scenario of a proposed businesses. The purpose of the report is to gain a proper
understanding about establishing a new business in today’s competitive business world.
Service management is the core of area of discussion in the report. The name of the proposed
business is ‘Fraser Cottage’ Australia which is an organization providing hospitality and
tourism services such as accommodation, food, banquet, conference, resort management, spa
and wellness management, etc. An overview of the services and functions of Fraser
Cottage’ Australia has been given in the following to further map out the target market and
factors which could influence the business. Operational scenario of Fraser Cottage has been
mapped out by following four major element service vision of Heskett –such as target market
segment, service concept, operating strategy, and service delivery system.
Organizational overview
Fraser Cottage provides a broad range of hospitality and tourism services to people
around the world. Fraser Island of Australia has been core inspiration of developing Fraser
Cottage. The business has been designed to satisfy visitors’ needs and give them sea-life
experience lived throughout the island.
Vision: ‘To become a sustainable hospitality service partner in the Coastal area of
Australia’
Mission: ‘To give people an unexplored sea-life experience connecting through the nature’
Core Services
The organization Fraser Cottage provides a broad range of tourism and hospitality
services such as accommodation, food, conference, party, dining, award function, Banquet,