Services Marketing Assignment Solved

Added on - 21 Feb 2021

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Service Marketing
Table of ContentsIntroduction......................................................................................................................................3Analysis of current situation.......................................................................................................3Key issues....................................................................................................................................5Objectives....................................................................................................................................7Marketing mix strategies.............................................................................................................8Action plan..................................................................................................................................9Controls.....................................................................................................................................10Conclusion.....................................................................................................................................11
IntroductionService marketing refers to marketing that is dependent on values as well as relationship,It is being utilised for marketing of products or services. The publicity of economic activities thatis being carried out by business for their clients and comprises of processes associated withselling of health treatment, air travel, car rental, hospitality, and telecommunication services(Åge, Cederlund and Gummesson, 2014). This report is based on KORA Organics which offersskincare products which are made in Australia and provides a blend of certified as well as naturalorganic ingredients. Furthermore, they are about to launch a product Sun Skincare cream toenhance their product list as well as attract more customers towards them. This report containscomprises of current conditions, key issues associated with this, their objectives along withmarketing mix. Apart from this, action plan and controls associated with the product will beillustrated.Analysis of current situationKORA Organicshave been featured within different magazines like Vogue Australia,Shop, Shop Til You Drop and Cleo. They are also present within social network websites,irrespective of this, there potential customers do not know about the services which are beingdelivered by them. It denotes that there has be improvisation within the ways through which theyrender their services as only 4% of population go for online shopping of skincare products, 24%opted for department stores, 38% via a supermarket and 28% through pharmacies. With respectto current marketing situation, they have made there promotional appearance within David Joneswhen special occasion like Mothers Day or any other event takes place, bags are given to fansand television advertisement is being carried out.Target market:They emphasise on age group of 16 to 45 years as they are moreaddicted to skin care products and are more conscious about their looks. This denotes that viathis, they will be able to attract more number of customers towards services that are beingoffered byKORA Organics.Service information:They provide the wide range of services to their customers. Theyare Noni Glow Face Oil, body oil, skin food, Heart Chakra Aromatherapy oil, rose quartz
luminizer, facial sculptor, gift cards, lotions, balms and many more(Carù and Cova, 2015).KORA Organicsensures that they make use of sustainable, sourced as well as environmentallyfriendly exfoliants. They comprises of organic products for their customers. Along with this,there services do not contains any kind of animal components and are classified VEGAN. Theyare also looking forward to enhance their product list by adding Sun Skincare cream so that therecustomers can prevent there skin from any kind of negative effects that are by radiations from thesun.Competitive situation:KORA Organics was was founded in 2009 by Miranda Kerr witha organic skincare products. They have small range of products by which they are able toemphasise on each product individually as this will enable to ensure the highest quality ofservices(Choo and Petrick, 2014). Along with this, by adding new products within the list willlead them to enhance the brand image which will lead them to have competitive advantagewithin the market. KORA Organics needs to have their own stores so that customers can directlyopt for their services rather than indirectly selling their products via pharmacies or supermarkets.This will lead them to enhance their sales and uphold their product image as it seems that withinown stores quality offered is more superior. KORA Organics can also provide the facilities liketrying the products before they are bought in, so that customers get satisfied with the servicesthat are being offered and be loyal towards services that are being offered by them. Therecompetitors are Dove and Neutrogena.Macro environment:It denotes a condition which prevails within economy rather thanwithin a specified region. In this context Pestle analysis of KORA Organics has been illustratedbelow:Political factors:This component comprises of policies as well as rules of government inwhich firms such as KORA Organics render their services. Before delivering their services, theyneed to analyse the market like intellectual property protection, political stability and manyothers. In case if within manufacturing of their new products sun skincream ingredients arerequired from other countries or are sold out their then they also need to adhere to those.Economic factors:This sector is resistant to the economic recessions which prevailswithin country. As people are more conscious for price and they opt for services that aremandatory for surviving(Kuada, 2014). For this, it is necessary that KORA Organics must takeinto consideration exchange rates, labour cost, unemployment, inflation & interest rates.
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