HC2112 (Part 1) Service Marketing and Relationship Marketing Short Case Study on “Gangnam Style” 'Gangnam style' transcended linguistic and cultural boundaries to become the most-watched video ever on YouTube. Shields, 2019) Long before the official release of Gangnam style YG entertainment had already completed all the groundwork that was essential to make the song a hit with the audience. In the case of Gangnam style it is a known fact the YG Entertainment, the company which promoted the song