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MKTG3040 - Service Marketing, Research Paper

   

Added on  2020-03-04

10 Pages1778 Words35 Views
Running head: SERVICE MARKETINGService marketingName of the studentName of the universityAuthor note

1SERVICE MARKETINGService industry is one of the most promising and emerging industries in the currentmarket scenario. Majority of the countries are having the most contribution of service industry intheir gross domestic product compared to the manufacturing industry. However, due to thereason that service industry deals with the customers directly, thus they always have to maintaineffective customer service to attract more customers (Jasmand, Blazevic and de Ruyter 2012).David Jones is one of the leading organizations catering to the consumer goods ranging fromgarments to food. David Jones food hall offers various food and beverages to the customers.They are having restaurants all over the Australian regions. This essay will discuss about thefront stage and back stage operations of them in accordance to their flowchart (Mair andHehenberger 2014). The managerial implications will also be discussed in this essay.

2SERVICE MARKETINGCustomer queries, grievances and feedbackEffective customer mechanism, customer relationship management and customer analysisEffective customer service and customer satisfactionFigure: 1. Front stage flowchart

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