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Service Marketing | LLC Airline

   

Added on  2020-04-01

12 Pages1871 Words61 Views
Running Head: Service MarketingService Marketing
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Service Marketing 1ContentsIntroduction......................................................................................................................................1Service blueprint..............................................................................................................................2Servicescape strategy.......................................................................................................................3Service Quality................................................................................................................................4Complaint handling process and service recovery..........................................................................5Managing supply and demand.........................................................................................................6Integrated marketing communication..............................................................................................7Conclusion.......................................................................................................................................8References........................................................................................................................................9
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Service Marketing 2Introduction A budget airline refers to as the low-cost carrier or airline. LCC airline does not provide most of the outdated services provided in the fare that results in the lower fares and the fewer comforts. Jetstar Airways private limited is an Australian low-cost airline, having headquarters in Melbourne. This airline is the whole subsidiary of Qantas which is created to give the competition to the other airlines like Virgin blue (Jetstar, 2017). The company carries 8.5% of allthe passengers who visit in and out of the Australia. The aim of the Jetstar Company is to offer the low fares to the people so that they can fly to more places. (Source: Jetstar, 2017)
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Service Marketing 3Service blueprint A service blueprint is an operational planning tool that delivers the guidance on how a service will be provided. This is a technique used for the service design and innovation by the company (Polaine, Løvlie, and Reason, 2013). Jetstar Company also uses services blueprint technique that shows the services provided by the company.Pick up Luggageand leave theAirportBoardplaneSecuritycheckArrival atairportMakeReservation ExitPlane Customer Send-offCustomers GreatCustomer CheckPassengersGreat andTake bags OnStageBack Stage Contactprocess Registrationsystem OnlineRegistrationLoad bagson planeRemovebagsSupportProcess Conveyer BeltMetalDetectorConveyerBelt
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