Service Marketing and Retailer-Consumer Relationships

This assignment delves into the world of service marketing, focusing on the complexities of retailer-consumer relationships. It presents a compilation of various research papers, studies, and expert opinions from renowned authors in the field. The content covers key concepts such as servicescape, image perceptions, customer retention, and more. By examining these ideas through the lens of real-world applications, this assignment provides a thorough understanding of service marketing strategies and their impact on businesses.