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Service Marketing Management Assignment

   

Added on  2021-04-17

14 Pages3964 Words71 Views
RUNNING HEAD: SERVICE MARKETING MANAGEMENT1[SERVICE MARKETING MANAGEMENT]Case Study Submitted by:

Service Marketing Management2Executive summaryThis report is based on the assessment of the ineffectiveness seen in the Squire Group of Hotel.Suggestions are made in terms of implication of an effective model which will help in assessingdefinite business opportunity. The process is important enough for managing the organizationalchallenges in order to gain better scope. The study includes the data sources from the pastinterviews and provides with the recommendations. This will help in making an efficientdecision which will allow in gaining organizational role. In addition to this the report alsoprovides with a successful implementation of EFQM model. This model has become morerelevant in the recent time and become an integral part in the growth and development of thecompanies. The model is promoted by The European Foundation for Quality Management.

Service Marketing Management3ContentsIntroduction.................................................................................................................................................4Background information of the company....................................................................................................4Method........................................................................................................................................................5Key issues faced by the organization...........................................................................................................5Results.........................................................................................................................................................6Application of the EFQM Model to the Squire Hotel Group.......................................................................7Leadership criteria...................................................................................................................................8Strategic Criteria......................................................................................................................................8Succeeding through people.....................................................................................................................8Building partnership................................................................................................................................9Managing process....................................................................................................................................9Key performance objective of the company................................................................................................9Successful Implementation........................................................................................................................10Companies using EFQM Model................................................................................................................11Conclusions...............................................................................................................................................11References.................................................................................................................................................13Appendix...................................................................................................................................................15

Service Marketing Management4Introduction The report provides with the detail of the effectiveness of the EFQM Model in the serviceindustry. This report specifically targets on the management of the Squire Hotel group andintended to provide a decision making process. This model has specifically gained popularity inEurope. This model is helpful in the process of decision making and allow in improving theoverall organizational performance. The benefit is to specifically improve the working conditionand business process in a closed environment. This is helpful in ascertaining the viability of themodel in a changing business environment. It is eventually necessary in ascertaining thecustomer experience and analysing the customer role and responsibility in managingorganizational role. This study therefore employs data in order to ascertain the value of thebusiness process. This approach is an important part in enhancing the growth and developingcompetiveness. It provides with a suitable and relevant solution that will help in ensuring thesustainable growth and development. This will further ensure in enhancing the productivity andhelp in maintaining a distinguished results (Lovelock, 2011). 1.Adding value to the customer 2.Creating a sustainable future3.Developing organisational capability4.Harnessing creativity and innovation5.Leading with vision, inspiration and integrity6.Managing with agility7.Succeeding through the talent of people8.Sustaining outstanding resultsThese 8 strategies have helped in managing the business operations in order to generateopportunities. This is important enough for arranging the business in the best possible way andundertaking the concrete results. By linking the business with the organizational goals, it is easyto understand the purpose (Mills and Law, 2004). Through the continuous improvement cycleused by EFQM, it is possible to manage the possible outcome. It was originally derived from thePDCA cycle. The purpose here is to establish a well-known plan and advancing in order tomaintain a level. This is significant in terms of generating the most favourable situation. The

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