Service Marketing Report: Strategies, Customer Interaction and Impact

This report delves into the core concepts of service marketing, emphasizing the significance of customer interaction and the strategies employed to address service-related challenges. It explores the dynamics between service providers and customers, particularly in the context of hospitality, highlighting the importance of excellent customer service in fostering brand image and revenue generation. The report outlines various business strategies for problem-solving, including identifying issues, encouraging creativity, implementing solutions, monitoring outcomes, and providing follow-up. It also defines the impact on front and backstage delivery, emphasizing the role of good service in building customer trust. The conclusion reinforces the crucial role of services in business success, summarizing the key findings and strategies discussed throughout the report. The report also contains references to relevant books and journals.

SERVICE
MARKETING

INTRODUCTION.................................................................................................................................4
INTRODUCTION.................................................................................................................................4
1.1 Description on where service provider and customers interact....................................................4
1.2 Define the various kind of business strategies in relation to solve the service related problem.. .4
1.3 Define the impact over the front and backstage delivery.............................................................5
CONCLUSION.....................................................................................................................................5

INTRODUCTION
The services are the most important part of the business without this the firm is
another able to run its function in the smooth and expertise manner. With the help of the
expertise services there can be possibilities in relation to earn the brand image of the firm in
the market. In this the hospitality service play the major role in order to attract the customers
in this they need to provide good accommodation facility so that their attraction can be gather
in the effective manner. The hospitality services are need to be in the expertise manner so that
they are able to attract the large number of customers. In this way the interaction between
customer and manager of the hotels plays the major role and it is need to be emphasized in
the effective manner.
1.1 Description on where service provider and customers interact.
The excellent customer service play the vital role in order to have growth in the business.
In the first point of time the hotel guest and representative of the particular hotel interact with
each other in order to provide and receive the great hospitality at the reception. The
hospitality service provided much think about to provide the good services so that they are
able to sustain customer satisfaction and happiness. With the help of fulfilling the satisfaction
of the customer they are able to generate the higher amount of revenue in the market. With
the help of being realistic to their customers they are able to attract the large number of the
customers in the market. It is very essential to understand the need and expectation so that it
can be full filled and the firm is able to develop its brand image in the market in order to have
larger sustainability in the market. In order to bring improvement in the services it is very
essential to take the timely feedback from the customers so that correction can be taken
effectively. By delivering the promises to customer the brand image of the firm can be
expanded.
1.2 Define the various kind of business strategies in relation to solve the service related
problem.
Every business is having some sort of problem in this in order to cope up with this it is very
essential to find the way so that problem can be deal in the proper and effective manner. With
the help of capturing the issues they can able to deal with the help of this each problem in the
effective manner. With the help of critical thinking the problem can be solved accurately and
systematically. There are the five ways with the help of which service problem can be
identified in the effective manner such are as-
Identify the problem- if there is any kind of the problem in the organisation than it is
need ot be identified at the initial stage so that proper solution can be taken in order to
mitigate with it. With the help of this solution can be taken which will be helpful in order to
mitigate the risk so that business can run effectively and efficiently.
Encourage creativity- The critical thinking work as to solve the problem with the help
of facts and solution. In this it is essential to give consideration over the alternative solution
so that problem can be solved effectively and efficiently. A creative problem solving strategy
is very helpful to develop the good ideas in the business so that desirable outcome can be
achieved.

Implement the solution- At this stage lots of the solution can be received in this it is
essential to select one best solution which is helpful to solve the problem in the effectively.
On the basis of the one alternative solution the best outcome can be achieved.
Monitor solutions- At this level it is very essential to measure the solution in the
proper manner. In this level, it is need to be find that solution is not creating the new
difficulties rather than mitigating the old problems. This kind of the process is very helpful in
relation to get the one possible outcome. If the monitoring says that the chosen decision is not
that effective than it is need to be switch off in the immediate manner.
Follow up- the critical solution process cannot end at this own level in this one
effective solution id need to be identified and it is need to be implemented. In this it is very
helpful to take the proper follow up so that problem can be identified and best solution can be
achieved. With the help of identifying the weakness the best and effective solution can be
achieved.
In this manner, it can be true to said that the problem-solving strategies are the one common
phase in every business. It is need to be given to the one specific person so that best decision
can be taken. The better placed companies will always work in relation in relation to
identified the solutions in the corrective manner.
1.3 Define the impact over the front and backstage delivery.
It is need to be done in the effective manner so that critical solution can be achieved. The
good service delivery will work as to enhancing the trust on the customers. In this way, they
are able to expand their business by gathering the attention of the larger number of customers.
On the backstage, the brand image of the firm can be improved.
CONCLUSION
Based on the above report it is need to be concluded that services are the most
important part of the business without this the firm is another able to run its function in the
smooth and expertise manner. The present report is inclusive of the various kind of the
activities such are as barriers and one effective solution which will be helpful in order to
receive the one best possible outcome. The better placed companies will always work in
relation in relation to identified the solutions in the corrective manner.

REFERENCES
Book & Journal
Vargo, S.L. and Lusch, R.F., 2004. The four service marketing myths: remnants of a goods-
based, manufacturing model. Journal of service research, 6(4). pp.324-335.
Grönroos, C., 2006. Adopting a service logic for marketing. Marketing theory. 6(3). pp.317-
333.
Lusch, R.F. and Vargo, S.L., 2014. The service-dominant logic of marketing: Dialog, debate,
and directions. Routledge.
Wu, Y.L. and Li, E.Y., 2018. Marketing mix, customer value, and customer loyalty in social
commerce: A stimulus-organism-response perspective. Internet Research. 28(1). pp.74-104.