Service Marketing

Running Head: SERVICE MARKETING
Service marketing
Essay
[DATE]
[Company name]
[Company address]

SERVICE MARKETING 1
First world hotel Service offering diagram
Service offering diagram is a three-layer diagram in which first layer is core, second layer is
supplementary and third layer is augmented services. First world has registered their name in the
top list of the hospitality industry through their service. They have shaped their service in three
layers in order to invest their time as per priority (Ariffin, Maghzi and Aziz, 2011). First layer is
core, which is connected with the main service offering, which is accommodation and includes
services like Room, bed, table, TV, fridge, attached bathroom, air conditioning, dressing cub
board with deposit box and Tea maker.
Then comes the second layer which is called supplementary layer, this layer consists of those
services, which act as helping hand to the core service. It is offering two types of services one is
facilitating service and other is enhancing service.
Facilitating service
After sale
Delivery &credit
Consultation
Information
Hospitality
Billing
Security
Accommodati
on
Service