Service Offering Diagram of “The Best Western Plus Travel Inn

Service Offering Diagram of “The Best Western Plus Travel Inn Hotel”
Meal
A Bed for the Night
in an Elegant Private
Room with a
Bathroom
Core
Supplementary Services
Room Service Valet Parking
Cashier
Baggage Service
Augmented Services
Coupons for
luxury brands
Prority
Bookin
g
Free Laundry Free
coffee/drink
in Bar
Loyalty
Points
Deluxe
Rooms
Meal
Gym/
Cockta
il Bar
Reception
Reservation
Source: (Patrício et al., 2011; Kalbach, 2016)