SERVICE PERFORMANCE β’The business of Disneyland Hong Kong is considered for the analysis and the presentation would be portraying the service performance of the theme park. β’In addition to this, emphasis would also be placed in the overall quality of services and how satisfied are the customers with the services which is provided by the business. β’The park have different sections for different attraction sites for the people so that more and more people can be attracted towards the activities of the park.
REASON FOR SELECTION β’The service performance is an important consideration as the people are attracted to the same. β’In addition to this, management of the park can differentiate the services on the basis of the service performance.
ISSUES IDENTIFIED β’The business has been following the trend of other global theme parks of Disney itself and therefore has not been able to meet the expectations of the people. β’Moreover, the global customers are not attracted as nothing different is offered by the business which needs to be changed. β’The services and tours areas involves same toy land, castles,
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STRATEGIES IMPLEMENTED β’The management of the company is trying to implement a strategy so that it can differentiate the services which is provided and also the tour options. β’This would enhance the demand of the park and attract more customers to the park which in turn would increase the revenue which is generated by the business. β’One of the improvements which has been brought about is shown in the next slide.
SERVICE QUALITY β’The quality of services which is provided by the business needs to be appropriate and the customers should be centre of attention for the business. β’The nature of the service which is provided by Hong Kong Disneyland itself portrays the service concept to the people and the staff members are also aware regarding what kind of services is expected from the theme park
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REASON FOR SELECTION β’The reason for selection of quality parameter is because of the fact that appropriate quality of services would attract more customers and enhance the level of service of the business.
ISSUES β’The issues which is faced by the business in basically in the same product which is provided by the business. β’The business needs to differentiate the products which is offered and ensure that the management is able to attract more customers.
STRATGIES β’The strategies which needs to be implemented by the business should aim to enhance the quality of services which is provided and ensure that the customers have a good experience. β’One of the new products which the company has introduced is laser gun fights which features marvel characters such a Ant man and Wasp/
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FORECASTING DEMAND β’The demand for the products which is provided by the business is important and the same helps the business in framing the strategies of the business. β’In fiscal 2018 , HKDL delivered record high revenue and earnings before interest, taxes, depreciation and amortisation (βEBITDAβ). Revenue increased by 18% from the prior year to HK$6.0 billion and EBITDA grew by 48% to HK$1.4 billion. Net profit/(loss) improved by HK$291 million over the prior year, reducing net loss by 84% to HK$54 million.
REASON FOR SELECTION β’It is on the basis of the demand estimation of the number of visitors that strategies and policies of the theme park are framed. β’Therefore the same can be considered to be important and essential for growth and development of the business.
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ISSUES β’The management of theme park needs to appropriate forecast the demand and formulate strategies so that the demand can be enhanced further for the business.
STRATEGIES β’The business should focus more on innovation and implementation of 3D experience in all of the shows and performance of the staffs. This would help in providing a better experience for the customers and thereby also help the theme park compete against other global parks. The purpose of the management should be to differentiate the products which is being offered and ensure that more customers are attracted and more revenue is generated. β’The business needs to enhance the accommodation in Disney lands so that more customers can be accommodated and thereby enhance the capacity of the business to serve more customers on a regular basis.