Service Operations Management Assignment
13 Pages3075 Words245 Views
Added on 2019-10-08
Service Operations Management Assignment
Added on 2019-10-08
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Service Operations Management1
SummaryParknShop is a supermarket chain and this project report aims at analysing the serviceconcept of this retail chain and the operations that contribute to and influence the serviceconcept. The project also aims at analysing how well the operations are implemented has alsobeen discussed in this report.From the analysis of the service concept of the company, it hasbeen evident there is a requirement of some up gradation in the business infrastructure ofParknShop which could help the supermarket chain in remaining competitive in the market.This could also help the supermarket to attract more customers and increase the customers’shopping experience and provide better service quality. 2
Table of ContentsIntroduction................................................................................................................................3Service Concept of ParknShop...................................................................................................4The Organising idea...............................................................................................................4Service Operation...................................................................................................................5Service experience to Consumers..........................................................................................5Operations Contributing to the Service Concept and how it is Implemented............................6Service Operation...................................................................................................................6Operations Department..........................................................................................................6Finance Department...............................................................................................................7Sales Department...................................................................................................................7Service experience to Consumers..........................................................................................8Assessment of Operation Implemented in the Service Concept................................................8Conclusion................................................................................................................................10Recommendation......................................................................................................................10Reference List..........................................................................................................................123
IntroductionThe project report summarizes the service operation management of the largest Chinesesupermarket chain ParknShop. This retail chain operates around 300 outlets in Hong Kong,Macau and Mainland China. Opened in 1973, in Stanley, Hong Kong, the ParknShop was alocal retailer until the mid-1980s. Later it started expanding and is now one of the two biggestretail chains in China. It is also a member of the A.S. Watson Group and a subsidiary of CKHutchison Holdings Limited (Parknshop.com, 2019). In this project report, the main aim is tofocus on the service concept of this retail chain and the operations that contribute to andinfluence the service concept. Also, the objective is to analyse how well the operations areimplemented has also been discussed in this report. Finally, a brief understanding ofimprovements in the delivery system from an operation manager's point of view was tried. Bymonitoring the concept and delivery system, the drawbacks of the retail chain can bemitigated and help in expanding the business more. For completing the report, I would like tothank my tutor whose lecture notes have been very helpful in completing my project withinthe stipulated time. 4
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