Learning journal answers 2022

Running Head: LEARNING JOURNAL ANSWERS 0
Learning journal answers
Week 1 to 6 and week 7to 11
System04122
1/25/2019

LEARNING JOURNAL ANSWERS 1
Contents
Week 1............................................................................................................................................................2
Answer 1.....................................................................................................................................................2
Week 3............................................................................................................................................................4
Answer 1.....................................................................................................................................................4
Answer 2.....................................................................................................................................................5
Week 4............................................................................................................................................................6
Answer 1.....................................................................................................................................................6
Answer 2.....................................................................................................................................................6
Week 9............................................................................................................................................................7
Answer 1.....................................................................................................................................................7
Answer 2.....................................................................................................................................................7
Week 10..........................................................................................................................................................8
Answer 1.....................................................................................................................................................8
Answer 2.....................................................................................................................................................9
References....................................................................................................................................................12

LEARNING JOURNAL ANSWERS 2
Week 1
Answer 1
a) A brand is a concept, service or a product that is differentiated from the other services and
products. Brands are usually expressed by logo. It is an identity for the company it shows
what a company stands for. Basically it is the symbol, design, name and other features that
distinguish one seller’s product or service from the other sellers.
b) Brands influence consumer behavior in the following ways
Brands alter buyer’s intentions:
Brands can easily influence consumer buying behavior. For example- there are two products
which have similar features and quality. One is a known brand while other is not. It is obvious
that anybody will choose the known brand over the other as brands have some history associated
with them. Brands have built trust over time. Brands also have a status value which highly affects
a customers buying behavior. There is a high portion of trust between a person and a brand,
while on the other hand non- branded products does not en joy this luxury (Wilkinson, 2013;
Sadia, 2019).

LEARNING JOURNAL ANSWERS 3
 Brands earn loyalty:
It is basically when people grow a strong relationship with some of the brands. For example- if
someone has been using a particular brand since childhood they build an emotional connection
with the brand, such people always have a sense of nostalgia with the brand even if there are
better options available in the market. It is therefore important to have a strong brand at first
place to have such loyalty. Any new business should focus to build such loyalty.
No, some brands do not impact my decision making process over other brands due to the
following reasons:
 Experience
The main reason behind buying products from a particular company or brand is due to the
experience with the brand. We all go through good and bad experiences we have while buying
from different brands this plays an important role in deciding whether to buy again from the
company or not like it is always said first impressions is the last. I would always like to buy from a
brand with which I have had a good experience (Witcher, 2010; Crossan, 2012).
 Nostalgia:
Second thing which impacts my decision of buying a product from a particular brand is if I have an
emotional connection with the brand. If I have been buying a product from a certain brand since
childhood and the company still holds up to the same experience and quality then I would prefer
choosing the same brand over any other brand.
Thus, I would prefer buying products from a particular brand rather that switching to a new one.