Service Product Concept | PPT

Service product concept
Student details
Introduction
This presentation is mainly emphasized on
service product concept (SPC). In general,
SPC is used to determine the service
automation and renovation strategy for
modern service providing firms. SPC is an
important tool for subsequent design and
development activities.
What is Service Product
When any business provides a service as
well as a product as its practice then it is
known as service product.
The company chosen for explaining SPC
here is Crown Resorts (CR)Australia
(Crown Resorts, 2020).
Thus, key information about the
company is as follows:
CR is one of the biggest
entertainment groups in Australia
and hence making big contribution
to Australian economy as well.
The key functions and services of CR
lies in employment, tourism, training
and CSR activities.
The company is doing good and
providing quality services integrated
resorts sector in Australia.
The service operations of the CR are
well spread in the form of two
leading resorts named as Crown
Perth and Crown Melbourne.
The customer reviews of Crown Perth
and Crown Melbourne are presented in
the figure.
How to find an innovative 'service
product concept'.
Analyzing consumers' reviews and
identifying critical value
propositions:
Why SPC is innovative and attractive
to the market.
SPC is useful and beneficial because
good service design enhances
business services delivery effective
and hence improves overall business
profitability (Radomir et. al., 2012)
The key lessons learnt from SPC of
Crown Resorts are as follows:
Sustainable business
Customer centric environment
Enhanced customized customer
service
The service providing company CR
is doing very good in terms of
quality, quantity, and worth of
services offered to their customers
(Radomir et. al., 2012).
Conclusion
In whole, a service concept is the
way in which a firm like CR should
position its services in the market,
in terms of product features,
quality, price service, distribution,
differentiating elements .
References:
Radomir, L., Plaias, I., & Nistor, V. C.
(2012). Review of the Service Quality
Concept-Past, Present and Perspectives.
In
The Proceedings of the International
Conference" Marketing-from
Information to Decision" (p. 404). Babes
Bolyai University.
Crown Resorts. (2020).
ABOUT US.
Retrieved from Crown Resorts:
https://www.crownresorts.com.au/about
-us/crown