Service Marketing: Electric Cinema Case Study

SERVICES MARKETING

INTRODUCTION
 Service Marketing refers to providing services to both business to consumers
(B2C) and business to business (B2B).
 It also includes the marketing of services as well as financial services and
telecommunication services.
 The report is based upon Electric Cinema which is one of the oldest cinema in
Birmingham.

FORMATIVE TASK
 Service industry is one of the most important part that helps to
grow the economy of the country and company who operates
in it are also uses variety of promotional activities in order to
lead their business.
 Currently, the industry shares almost 80% for the growth of a
economy.

Background of the company:
 The Electric Cinema in Birmingham is one of the oldest
cinema in United Kingdom and it opened in 1909 ad show its
first silent film as well and now it is the oldest cinema working
in the country.
 The quoted cinema are operates in service industry in which
people come to watch film and enjoy.
 It also faces tough competition with Whirled Cinema, Rich
Mix, Curzon Mayfair.