Services Marketing Assignment 2022

Running Head: SERVICE MARKETING 0
Service Marketing
(Student Name)

SERVICE MARKETING 1
Table of Contents
Introduction......................................................................................................................................2
Definition of product or service.......................................................................................................2
Product or service of Starbucks...................................................................................................2
Marketing Mix of Starbucks............................................................................................................3
Product Elements of Starbucks....................................................................................................4
Differentiating service from goods..............................................................................................4
Conclusion.......................................................................................................................................4
References........................................................................................................................................5

SERVICE MARKETING 2
Introduction
Starbucks was started in 1971 with three founders of it. They have only one idea in mind that the
best brewed coffee to be supplied by them with only a unique taste to be served everywhere
wherever the store gets open in future. The best brewers are selected from the country that can
bring the sipping coffee lifetime experience with the machines present. They invented a product
which they can sell out in the public who loved coffee with the product named as Starbucks to
the buyers (Mason, A., Cole, T. and Goza, 2017).In the following part there will be detailed
analysis of the services provided by the company that made them competitive in the market.
Definition of product or service
Product means anything which is being offered for sale and has a price set in the market which a
customer tends to buy on which includes profit after costing. This can be in virtual world or real
world it can be felt or just enjoyed in satisfaction. Product has a useful life which tends to be
absolute after which it has to recharged, refilled, or exchanged in replacement as the case may be
(Belkadi et al., 2016).
Here the service means that the act of performance which moves from the giver to receiver. The
service is generated when there is a transaction of physical touch or say tangible thing but the
service actually received and given is down in an intangible form and it does not result in any
thing of production. It is actually what you’re paying for and you’re getting the service for.
Services are the economic activities which generate revenue for the giver and it gives a channel
to the receiver to move funds in the economy. It’s the duty of service giver that the actual service
which was demanded by the service receiver has to be delivered to him in the real senses so that
the real definition of service to be intact there (MacDonald, 2015)
Product or service of Starbucks
The product should has to have a name with brand like the “STARBUCKS COFFEE” so that
everyone comes to know about it with a proper communication established as done by Starbucks
so that the consumer gets to know about your product and at the last the product should be
according the customer demand what can be the best thing for their satisfaction.